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How to achieve explosive startup growth!

Here is the summary of the book Traction: How any startup can achieve explosive growth.
I hope that you find it useful!

Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing.
If you have traction, all your technical, market, and team risks become easier to handle. It becomes easier to fund-raise, hire, do press, partnerships, and acquisitions.
Traction trumps everything.

How to think about Traction?

Almost every failed startup has a product. What failed startups don’t have is enough customers.
You should spend your time in parallel, both constructing your product and testing traction channels.
This is what we call the 50 percent rule: spend 50 percent of your time on product and 50% on traction. This rule seems simple but it’s hard to follow because the pull to spend all your attention on the product is strong. You’re probably making a startup because you want to build a particular product. You have a vision, but a lot of traction activities are unknown and outside your vision and comfort zone. So you try to avoid them. Don’t.
Doing product and traction in parallel has these benefits:
Before trying to get traction, you’ll need to define what traction means for your company. You need to set a traction goal. Maybe your current startup goal is to raise funding or become profitable. How many customers do you need and at what rate? You should then focus on marketing activities that result in a significant impact on your traction goal. It should move the needle.
Your startup has 3 phases:

Phase I: Make something people want

In phase 1, your product has the most leaks, it really doesn’t hold water. You shouldn’t scale up your efforts now, but it’s important to send a small amount of water through the bucket so you can see where the holes are and plug them. \ Your goal in phase 1 is to get your first customers and prove your product can get traction. You focus on building your initial product and getting traction in ways that don’t scale: giving talks, writing guest posts, emailing people you know, attending conferences, and doing whatever you can to get in front of customers.

Some founders believe that startups either take off or don’t. Actually startups take off because the founders make them take off!
– Paul Graham

Phase II: Market something people want

Once you hone your product, you have product-market fit and customers are sticking around. Now is the time to scale up your traction efforts. You fine-tune your positioning and marketing messages.

Phase III: Scale your business

As your company grows, smaller traction strategies stop moving the needle, so you’ll start to scale.
In phase 3 you have an established business model and significant position in the market, and you’re focused on scaling to further dominate the market and to profit.

Traction for funding

When pursuing funding, first contact individuals who understand what you’re working on. The better your investors understand what you’re doing, the less traction they’ll need to see before they invest. Also, try friends and family who may not need to see any traction before investing as they’re investing in you personally.

To pivot or not to pivot

Many startups give up way too early. The first thing to look for is evidence of real product engagement, even if it’s only a few dedicated customers. If you have such an engagement, you might be giving up too soon. Look for the bright spots in your customer base and see if you can expand from that base.

How to get traction? The Bullseye framework

The Bullseye framework helps you find the channel that will get you traction. Most businesses actually get zero distribution channels to work. If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
You’re aiming for bullseye: the one channel at the center of the target that will unlock your next growth stage. Here are the 3 Bullseye framework steps:

Find what’s possible: The outer-ring

The first step in Bullseye is brainstorming every single traction channel. It’s important not to dismiss any channel in this step. Think of at least one idea for each channel. For example, social ads is a traction channel. Running ads on Facebook or Twitter is a channel strategy within social ads. You could research what marketing strategies worked in your industry as well as the history of companies in your space.

Find what’s probable: The middle-ring

Go around your outer-ring and promote your best and most exciting ideas to your middle-ring. For each traction channel in your middle ring, now construct a cheap traction test you can run to find if the idea is good or not. These tests need to answer the following questions:
  1. What’s the cost of acquiring customers?
  2. How many customers are available?
  3. Are they the right type of customers for you now?
You want to design small scale tests that don’t require much up-front cost or effort. For example, run 4 Facebook ads instead of 40.

Find what’s working: The inner-ring

The final step in Bullseye is to only focus on one channel that will move the needle for your startup: your core channel. At any stage of your startup, you should have one traction channel that you’re focusing on and optimizing.
Most founders mess this up by keeping around distracting marketing efforts in other channels.
If search engine marketing is significantly better for you than other channels, you should focus all your efforts on this core channel and uncover additional strategies and tactics within it.
If no channel seems promising after testing, the whole process should be repeated. If you tried several times with no success, then your product may require more tweaking and your bucket might be still leaky.

How to test traction?

Middle-ring tests: You should be running several cheap tests that give you an indication of how successful a given channel strategy could be.
Inner ring tests:
You’re doing two things:
  1. Optimize your chosen channel strategy to make it the best it can be.
  2. Discover better channel strategies within this traction channel.
There is always a set of things you can tweak. For targeting blogs, you can tweak which blogs to target, type of content, call to action, etc. For search engine marketing, you can tweak keywords, ad-copy, demographics, and landing pages.
A common approach is to use A/B testing, where A is the control group and B is the experimental group. The purpose of it is to measure the effectiveness of change in a button color, an ad image, or a different message on a web page. If the experimental group performs significantly better, you can apply the change, get the benefits, and run another test.
You can use tools such as Optimizely, Visual Website Optimizer, and Unbounce.
Over time, all marketing channels become saturated. To combat this, you should always be trying to discover new strategies and tactics within your channel and conduct small experiments. Also, experiment with new marketing platforms while they’re still in their infancy.

Tools

To track your tests you could start with a simple spreadsheet or use an analytics tool with cohort analysis. You’ll need to answer these questions:
  1. How many people landed on the website?
  2. What are the demographics of my best and worst customers?
  3. Are customers who interact with my support team more likely to stay?
A basic analytics tool like Clicky, Mixpanel, or Chartbeat can help you with these questions. You can use a spreadsheet as the tool to rank and prioritize traction channel strategies. You should include columns like how many customers are available, conversion rate, the cost to acquire a customer, lifetime value of a customer for every given strategy.

How to focus on the right traction goals? The critical path framework

Define your traction goal

You should always have an explicit traction goal you’re working towards. This could be 1,000 paying customers or 100 new daily customers, or 10% of your market. You want a goal where hitting the mark would change things significantly for your company’s outcome.
Once that is defined, you can work backward and set clear time-based subgoals. Such as reaching 1,000 customers by next quarter.
The key is to follow the critical path towards that goal and exclude all features and marketing activities that don’t help you reach your goal. Everything you decide to do should be assessed against your critical path.

Avoid traction biases

Your competitive advantage may be acquiring customers in ways your competition isn’t. That’s why it’s critical to avoid have traction biases. Stop your urge to refuse channels like speaking engagements, sales or affiliate marketing, business development, or trade shows just because you hate talking on the phone or you find the channel annoying or time-consuming.

Targetting blogs

Targeting blogs that your prospective customers read is one of the best ways to get your first wave customers.
Mint’s initial series of tests revealed that targeting blogs should be its core channel. They asked users to embed an “I want mint” badge on their personal blogs and rewarded them with a VIP access before other invitations were sent out. They also directly sponsored blogs. They sent bloggers a message with “Can I send you $500” as the subject and told them a bit about the product.
To find smaller blogs in your niche:
You can also target link-sharing communities like Reddit, Product Hunt, and Hacker News.
Dropbox, Codecademy, Quora, and Gumroad all got their first customers by sharing their products on HackerNews because their products were a good fit for users on that site.

Publicity

Starting out, an article in TechCrunch or The Huffington Post can boost your startup in the eyes of potential customers, investors, or partners. If you have a fascinating story with broad appeal, media outlets will want to hear from you.
It’s easier to start smaller when targeting big media outlets. Sites like TechCrunch and Lifehacker often pick up stories from smaller forums like Hacker News and subreddits. Instead of approaching TechCrunch, try blogs that TechCrunch reads and get story ideas from. It’s easier to get a smaller blog’s attention. Then you might get featured on TechCrunch and then The New York Times which reads TechCrunch!
What gets a reporter’s attention?
A good press angle makes people react emotionally. If it’s not interesting enough to elicit emotion, you don’t have a story worth pitching.
A good first step is using a service like Help A Reporter Out (HARO), where reporters request sources for articles they’re working on. It could get you a mention in the piece and help establish your credibility. Also, you could offer reporters commentary on stories related to your industries.
You can use Twitter to reach reporters online; almost all of them have Twitter accounts and you’d be surprised how few followers many of them have, but they can be highly influential with their content.
Once you have a solid story, you want to draw as much attention to it as you can:
Once your story has been established as a popular news item, try to drag it out as long as you can. Offer interviews that add to the story. Start “How We Did This” follow-up interviews.
As your startup grows you may consider hiring a PR firm or consultant.

Unconventional PR

Nearly every company attempts traditional publicity, but only a few focus on stunts and other unconventional ways to get buzz.

The publicity stunt

Customer Appreciation

Be awesome to your customers. Shortly after Alexis Ohanian launched Hipmunk, he sent out luggage tags and a handwritten note to the first several hundred people who mentioned the site on Twitter.
Holding a contest is also a great repeatable way to generate publicity and get word of mouth. Shopify has an annual Build a Business competition.
Great customer support is so rare that, if you make your customers happy, they’re likely to spread the news of your awesome product. Zappos is one of the best-known examples of a company with incredible customer service and they classify support as a marketing investment.

Search Engine Marketing (SEM)

SEM is placing ads on search engines like Google. It’s sometimes called “pay-per-click” because you only pay when a user clicks on an ad.
SEM works well for companies looking to sell directly to their target customer. You’re capturing people who are actively searching for solutions.
Click-Through Rate (CTR) The percentage of ad impressions that result in clicks to your site.
Cost per Click (CPC) The amount it costs to buy a click on an ad.
Cost per Acquisition (CPA) How much it costs you to acquire a customer, not just a click. If you buy clicks at $1 and 10% of people who hit your site make a purchase. This makes your CPA at $10.
CPA = CPC / conversion percentage

SEM to get early customer data

You can use SEM as a way to get early customer data in a controlled and predictable way. Even if you don’t expect to be profitable, you can decide to spend a certain amount of money to get an early base of customers and users to inform you about important metrics such as landing page conversion rates, average cost per customer, and lifetime value.
Archives.com used AdWords to drive traffic to their landing pages, even before they built a product, to test interest in a specific product approach. By measuring the CTR for each ad and conversions, they determined which product aspects were the most compelling to potential customers and what those people would actually pay for. When they finally built their product, they built something they knew the market would want.

SEM strategy

Find high-potential keywords, group them into ad groups, and test different ad copy and landing pages within each ad group. As data flows in, remove underperforming ads and landing pages and make tweaks to keep improving results.
Use tools like Optimizely and Visual Website Optimizer to run A/B tests on your landing pages.

Keyword research

Use Google’s keyword planner to discover top keywords your target customers use to find products like yours. You could also use tools such as KeywordSpy, SEMrush, and SpyFu to discover keywords your competition is using.
You can refine your keyword list by adding more terms to the end of each base term to create long-tail keywords. They’re less competitive and have lower search volumes which makes them ideal for testing on smaller groups of customers.
SEM is more expensive for more competitive keywords, so you’ll need to limit yourself to keywords with profitable conversion rates.
You shouldn’t expect your campaigns to be profitable right away, but if you can run a campaign that breaks even after a short period of time, then SEM could be an excellent channel for you to focus on.

Writing ads

Write ads with titles that are catchy, memorable, and relevant to the keywords you’ve paired with it. Include the keyword at least once in the body of your ad and conclude with a prominent call to action like “Check out discounted Nike sneakers!”
Each of your ads and ad groups will have a quality score associated with it. A high-quality score will get you better ad placements and better ad pricing. Click-through rate has the biggest influence on quality score, so you should tailor your ads to the keywords. Google assigns a low-quality score to ads with CTRs below 1.5%

Tactics

Social and Display Ads

Display ads are banner ads you see on websites. Social ads are ads you see on social sites like Facebook and Twitter.
Large display campaigns are often used for branding and awareness, much like offline ads. They can also elicit a direct response such as signing up for an email newsletter or buying a product.
Social ads perform exceptionally well is when they’re used to build an audience and engage with them over time, and eventually convert them to customers.

Display ads

The largest display ad networks are Google Display Network, BuySellAds, Advertising.com, Tribal Fusion, Conversant, and Adblade. Niche ad networks focus on smaller sites that fit certain audience demographics, such as dog lovers or Apple fanatics.
To get started in display advertising, you could start to find out types of ads that work in your industry. You could use tools like MixRank and Adbeat to show you ads your competitors are running and where they place them. Alexa and Quantcast can help you determine who visits the sites that feature your competitors’ ads.

Social ads

Social ads work well for creating interest among potential new customers. The goal is often awareness oriented, not conversion oriented. A purchase takes place further down the line. People visit social media sites for entertainment and interaction, not to see ads.
An effective social ad strategy takes advantage of this reality. Use ads to start conversations about your products by creating compelling content. Instead of directing people to a conversion page, direct them to a piece of content that explains why you developed your product or has other purposes than immediately completing a sale. If you have a piece of content that has high organic reach, when you put paid ads behind that piece, magic happens. Paid is only as good as the content you put behind it. You should employ social ads when you know that a fire is starting around your message and you want to put more oil on it.
Major social sites you may consider are LinkedIn, Twitter, Facebook, StumbleUpon, Foursquare, Tumblr, Reddit, YouTube, and many others.

Offline Ads

Even today, advertisers spend more on offline ads than they do online. When buying offline ads, You should try to advertise to demographics that match up with your target audience. Ask for an audience prospectus or ad kit.
Not sure if magazine ads are a good channel for you? Buy a small ad in a niche publication and give it a test. Want to see if newspapers would be good? Buy a few ads in a local paper. You can also try radio ads and billboards.

Magazine ads

A compelling magazine or newspaper ad will have an attention-grabbing header, an eye-catching graphic, and a description of the product’s benefits. Also, you should have a strong call to action, like an offer to get a free book.

Direct mail

You could also try direct mail by searching for “direct mail lists” and find companies selling such information. (Beware that it can be perceived as spammy)

Local print

You could also try local print ads like local fliers, directories, calendars, church bulletins, community newsletters, coupon booklets, or yellow pages. These work really well for cheap if you want to get early traction for your company in a specific area.

Outdoor advertising

If you want to buy space on a billboard, you could contact companies like Lamar, Clear Channel, or Outfront Media. Billboards aren’t effective for people to take immediate action, but it’s extremely effective for raising awareness around events, like concerts and conferences.
DuckDuckGo bought a billboard in Google’s backyard and it got big attention and press coverage.
Transit ads can be effective as a direct response tool. You can contact Blue Line Media to help you with Transit ads.

Radio and TV

Radio ads are priced on a cost per point (CPP) basis, where each point represents what it will cost to reach 1% of the station’s listeners. It also depends on your market, when the commercial runs and how many ads you’ve bought.
TV ads are often used as branding mechanisms. Quality is critical for it and production costs can run to tens of thousands. Higher-end ones can cost $200K to make. You’ll also need an average of $350,000 for actual airtime. For smaller startups, you could try local TV spots which is much cheaper.
Infomercials work really well for products in categories like Workout equipment, household products, health products, and work-from-home businesses. They can cost between $50,000 and $500,000, and they’re always direct-response.

Search Engine Optimization (SEO)

SEO is improving your ranking in search engines in order to get more people to your site.
The most important thing to know about SEO is that the more high-quality links you have to a given site or page, the higher it will rank. You should also make sure you’re using the keywords you want to target appropriately on your pages, like in your page titles and headings.
There are 2 strategies to choose from: fat-head and long-tail.
Fat-head: These are one and two-word searches like “Dishwashers,” and “Facebook.” They are searched a lot and make about 30% of searches and are called.
Long-tail: These are longer searches that don’t get searched as much but add up to the majority of searches made. They make up 70% of searches.
When determining which strategy to use, you should keep in mind that the percentage of clicks drops off dramatically as you rank lower. Only 10% of clicks occur beyond the first page.

Fat-head strategy

To find out if fat-head is worthwhile, research what terms people use to find products in your industry, and then see if search volumes are large enough to move the needle. You can use the keyword planner tool for that. You want to find terms that have enough volume such that if you captured 10% for a given term, it would be meaningful.
The next step is determining the difficulty of ranking high for each term. Use tools like Open Site Explorer. If a competitor has thousands of links for a term, it will likely take a lot of focus on building links and optimizing to rank above them.
Next, narrow your list of targeted keywords to just a handful. Go to Google Trends to see how your keywords have been doing. Are they searched more or less often in the last year? You can further test keywords by buying SEM ads against them. If they convert well, then you have an indication that these keywords could get you strong growth.
Next, orient your site around the terms you’ve chosen. Include phrases you are targeting in your page titles and homepage. Get other sites to link to your site. Links with exact phrase matching from high-quality sites will give you a significant boost.

Long-Tail strategy

Because it’s difficult to rank high for competitive fat-head terms, a popular SEO strategy for early-stage startups is to focus on long-tail. If you bundle a lot of long-term keywords together you can reach a meaningful number of customers.
Find out what are search volumes for a bunch of long-tail keywords in your industry? Do they add up to meaningful amounts? Also, take a look at the analytics software you use on your site or google search console to find some of the search terms people are already using to get to your site. If you’re naturally getting a significant amount of traffic from long-tail keywords, then the strategy might be a good fit. Also, check if competitors use this strategy. If they have a lot of landing pages (search for site:domain.com in google), then it’s a sign that this strategy works for your market. Also, check Alexa search rankings and look at the percentage of visitors your competitors are receiving from search.
If you proceed with a long-tail SEO strategy, you’ll need to produce significant amounts of quality content. If you can’t invest time in that, you can pay a freelancer from Upwork to write an article for every search phrase you want to target.
Another way is to use content that naturally flows from your business. Ask yourself: what data do we naturally collect or generate that other people may find useful. Large businesses like Yelp, TripAdvisor, and Wikipedia all gained most of their traffic by producing automated long-tail content. Sometimes the data is hidden behind a login screen and all you need to do is expose it to search engines, or aggregate it in a useful manner.

How to get links?

Don’t buy links, you’ll be penalized by search engines for it. Instead, you can do:

Content Marketing

Companies like Moz and Unbounce have well-known company blogs that are their biggest source of customer acquisition.
Unbounce started a blog and an email list from day one. They used social media to drive readers to your blog. They pinged twitter influencers to ask for feedback, gave away free infographics, and e-books. These actions don’t scale but they push them to a point where their content will spread on its own.
OkCupid is a free online dating site. They intentionally wrote controversial posts like “How your race affects the messages you get” to generate traffic and conversation.

Tactics

Email Marketing

Email marketing is a personal channel. Messages from your company sit next to emails from friends and family. That’s why email marketing works best when personalized. It can be used to build familiarity with prospects, acquire customers, and retain customers you already have.

Email marketing to Find customers

Email marketing to Engage customers

If a customer never gets the value of your product, how can you expect them to pay for it or recommend it to others?

Email marketing to Retain customers

Email marketing can be the most effective channel to bring people back to your site. Twitter sends you an email with a weekly digest of popular tweets and your new notifications.
More business-oriented products usually focus on reminders, reports, and information about how you’re getting value from the product. Mint sends a weekly financial summary to show your expenses and income over the previous week.
You can also use it to surprise and delight your customers. Planscope sends a weekly email to customers telling them how much they made that week. Photo apps will send you pictures you took a year ago.

Email marketing to Drive revenue

You can send a series of emails aimed at upselling customers.
WP Engine sends prospects an email course about Wordpress, and near the end of the email, they make a pitch to signup for its premium Wordpress hosting service.
If one of your customers abandoned a shopping cart, send her a targeted email a day or two later with a special offer for whatever item is left in the cart.
You can use email to explain a premium feature a customer is missing out on and how it can help them in a big way.

Email marketing to get referrals

Groupon generates referrals by incentivizing people to tell their friends about discounts.

Tactics

Viral Marketing

Viral marketing is getting your existing customers to refer others to your product. It was the driving force behind the explosive growth of Facebook, Twitter, WhatsApp, Dropbox, Instagram, Snapchat, and Pinterest.
It’s so powerful that even if you can’t achieve exponential growth with it, you can still get meaningful growth. If your customer refers a new customer within the first week, you’ll go from ten customers to twenty and double every week without any additional marketing.
The oldest form of virality occurs when your product is so remarkable that people naturally tell others about it — pure word of mouth.
Inherent virality occurs when you can get value from a product only by inviting other customers, like Skype, Snapchat, and WhatsApp.
Others grow by encouraging collaboration like Google Docs.
Some embed virality like adding “Get a free email account with Hotmail” or “Sent from iPhone” to default signatures. Mailchimp and other email marketing products add branding to free customers’ emails.
Some incentivize customers to move through a viral loop, like Dropbox giving you more space if you invite friends to sign up. Airbnb, Uber, and PayPal give you account credits for referring friends.
Some add embedded buttons and widgets to grow virally, like Reddit and YouTube.
Some broadcast users activities on their social networks, like Spotify posting on Facebook when you play a song, or Pinterest when you pin content.
The viral coefficient K is the number of additional customers you can get for each customer you bring in. It depends on i, the number of invites sent per user, and conversion percentage (who will actually sign up after receiving an invite)
K = i * conversion percentage
Any viral coefficient above 1 will result in exponential growth. Any viral coefficient over 0.5 helps your efforts to grow considerably.
You can increase the number of invites per user i by including features that encourage sharing, such as posting to social networks. You can increase the conversion percentage by testing different signup flows. Try cutting out pages or signup fields.
Viral cycle time is how long it takes a user to go through your viral loop. Shortening your cycle time drastically increases the rate at which you go viral. You can do it by creating urgency or incentivizing customers to move through the loops.

Tactics

Engineering as Marketing

You can build tools like calculators, widgets, and educational microsites to get your company in front of potential customers.
HubSpot has Marketing Grade, a free marketing review tool. It’s free, gives you valuable information, and provides HubSpot with the information they use to qualify you as a potential prospect.
Moz has two free SEO tools, Followerwong and Open Site Explorer. They’ve driven tens of thousands of leads for Moz.
WP Engine has a speed testing tool that asks only for an email address in exchange for a detailed report on your site’s speed.

Business Development

With business development, you’re partnering to reach customers in a way that benefits both parties.
Google got most of its initial traction from a partnership with Netscape to be the default search engine and an agreement with Yahoo to power its online searches.
Business development can take the form of:
You should have already defined your traction goal and milestones, and you shouldn’t accept any partnership that doesn’t align with it. Many startups waste resources because it’s tempting to make deals with bigger companies.

Sales

Sales is the process of generating leads, qualifying them, and converting them into paying customers. It’s particularly useful for expensive and enterprise products.

Structuring the sales conversation

Situation questions. Ask one or two questions per conversation. The more you ask situation questions, the less likely they’re going to close.
Problem questions. Use sparingly.
Implication questions. Meant to make a prospect aware of the large implications that stem from the problem.
Need-payoff questions. Focus attention on your solution and get buyers to think about the benefits of solving the problem.

Cold calls

Be judicious about the people you contact. You want someone who is one-two levels up in the organization. They have enough perspective on the problem and some authority for decision making. Avoid starting at the top unless you’re calling a very small business.
Try to get answers about:

Tactics

It’s better to gain traction through a marketing channel first, then use sales as a conversion tool to close leads. The next stage is lead qualification: determine how ready a prospect is to buy. Once you’ve qualified the leads, you should lay out exactly what are you going to do for the customer. Set up a timetable for it and get them to commit with a yes or no whether they’re going to buy. Closing leads can be done by a sales team who does a webinar or product demo and has an ongoing email sequence that ends with a purchase request. In other cases, you may need a field sales team that actually visits prospective customers for some part of the process.
A checklist that can help you with sales:
I removed the last sections because of the post character limit. Here are two:
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Free marketing guide for startups: How to achieve explosive growth!

Here is the summary of the book Traction: How any startup can achieve explosive growth.
I hope that you find it useful!

Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing.
If you have traction, all your technical, market, and team risks become easier to handle. It becomes easier to fund-raise, hire, do press, partnerships, and acquisitions.
Traction trumps everything.

How to think about Traction?

Almost every failed startup has a product. What failed startups don’t have is enough customers.
You should spend your time in parallel, both constructing your product and testing traction channels.
This is what we call the 50 percent rule: spend 50 percent of your time on product and 50% on traction. This rule seems simple but it’s hard to follow because the pull to spend all your attention on the product is strong. You’re probably making a startup because you want to build a particular product. You have a vision, but a lot of traction activities are unknown and outside your vision and comfort zone. So you try to avoid them. Don’t.
Doing product and traction in parallel has these benefits:
Before trying to get traction, you’ll need to define what traction means for your company. You need to set a traction goal. Maybe your current startup goal is to raise funding or become profitable. How many customers do you need and at what rate? You should then focus on marketing activities that result in a significant impact on your traction goal. It should move the needle.
Your startup has 3 phases:

Phase I: Make something people want

In phase 1, your product has the most leaks, it really doesn’t hold water. You shouldn’t scale up your efforts now, but it’s important to send a small amount of water through the bucket so you can see where the holes are and plug them. \ Your goal in phase 1 is to get your first customers and prove your product can get traction. You focus on building your initial product and getting traction in ways that don’t scale: giving talks, writing guest posts, emailing people you know, attending conferences, and doing whatever you can to get in front of customers.

Some founders believe that startups either take off or don’t. Actually startups take off because the founders make them take off!
– Paul Graham

Phase II: Market something people want

Once you hone your product, you have product-market fit and customers are sticking around. Now is the time to scale up your traction efforts. You fine-tune your positioning and marketing messages.

Phase III: Scale your business

As your company grows, smaller traction strategies stop moving the needle, so you’ll start to scale.
In phase 3 you have an established business model and significant position in the market, and you’re focused on scaling to further dominate the market and to profit.

Traction for funding

When pursuing funding, first contact individuals who understand what you’re working on. The better your investors understand what you’re doing, the less traction they’ll need to see before they invest. Also, try friends and family who may not need to see any traction before investing as they’re investing in you personally.

To pivot or not to pivot

Many startups give up way too early. The first thing to look for is evidence of real product engagement, even if it’s only a few dedicated customers. If you have such an engagement, you might be giving up too soon. Look for the bright spots in your customer base and see if you can expand from that base.

How to get traction? The Bullseye framework

The Bullseye framework helps you find the channel that will get you traction. Most businesses actually get zero distribution channels to work. If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
You’re aiming for bullseye: the one channel at the center of the target that will unlock your next growth stage. Here are the 3 Bullseye framework steps:

Find what’s possible: The outer-ring

The first step in Bullseye is brainstorming every single traction channel. It’s important not to dismiss any channel in this step. Think of at least one idea for each channel. For example, social ads is a traction channel. Running ads on Facebook or Twitter is a channel strategy within social ads. You could research what marketing strategies worked in your industry as well as the history of companies in your space.

Find what’s probable: The middle-ring

Go around your outer-ring and promote your best and most exciting ideas to your middle-ring. For each traction channel in your middle ring, now construct a cheap traction test you can run to find if the idea is good or not. These tests need to answer the following questions:
  1. What’s the cost of acquiring customers?
  2. How many customers are available?
  3. Are they the right type of customers for you now?
You want to design small scale tests that don’t require much up-front cost or effort. For example, run 4 Facebook ads instead of 40.

Find what’s working: The inner-ring

The final step in Bullseye is to only focus on one channel that will move the needle for your startup: your core channel. At any stage of your startup, you should have one traction channel that you’re focusing on and optimizing.
Most founders mess this up by keeping around distracting marketing efforts in other channels.
If search engine marketing is significantly better for you than other channels, you should focus all your efforts on this core channel and uncover additional strategies and tactics within it.
If no channel seems promising after testing, the whole process should be repeated. If you tried several times with no success, then your product may require more tweaking and your bucket might be still leaky.

How to test traction?

Middle-ring tests: You should be running several cheap tests that give you an indication of how successful a given channel strategy could be.
Inner ring tests:
You’re doing two things:
  1. Optimize your chosen channel strategy to make it the best it can be.
  2. Discover better channel strategies within this traction channel.
There is always a set of things you can tweak. For targeting blogs, you can tweak which blogs to target, type of content, call to action, etc. For search engine marketing, you can tweak keywords, ad-copy, demographics, and landing pages.
A common approach is to use A/B testing, where A is the control group and B is the experimental group. The purpose of it is to measure the effectiveness of change in a button color, an ad image, or a different message on a web page. If the experimental group performs significantly better, you can apply the change, get the benefits, and run another test.
You can use tools such as Optimizely, Visual Website Optimizer, and Unbounce.
Over time, all marketing channels become saturated. To combat this, you should always be trying to discover new strategies and tactics within your channel and conduct small experiments. Also, experiment with new marketing platforms while they’re still in their infancy.

Tools

To track your tests you could start with a simple spreadsheet or use an analytics tool with cohort analysis. You’ll need to answer these questions:
  1. How many people landed on the website?
  2. What are the demographics of my best and worst customers?
  3. Are customers who interact with my support team more likely to stay?
A basic analytics tool like Clicky, Mixpanel, or Chartbeat can help you with these questions. You can use a spreadsheet as the tool to rank and prioritize traction channel strategies. You should include columns like how many customers are available, conversion rate, the cost to acquire a customer, lifetime value of a customer for every given strategy.

How to focus on the right traction goals? The critical path framework

Define your traction goal

You should always have an explicit traction goal you’re working towards. This could be 1,000 paying customers or 100 new daily customers, or 10% of your market. You want a goal where hitting the mark would change things significantly for your company’s outcome.
Once that is defined, you can work backward and set clear time-based subgoals. Such as reaching 1,000 customers by next quarter.
The key is to follow the critical path towards that goal and exclude all features and marketing activities that don’t help you reach your goal. Everything you decide to do should be assessed against your critical path.

Avoid traction biases

Your competitive advantage may be acquiring customers in ways your competition isn’t. That’s why it’s critical to avoid have traction biases. Stop your urge to refuse channels like speaking engagements, sales or affiliate marketing, business development, or trade shows just because you hate talking on the phone or you find the channel annoying or time-consuming.

Targetting blogs

Targeting blogs that your prospective customers read is one of the best ways to get your first wave customers.
Mint’s initial series of tests revealed that targeting blogs should be its core channel. They asked users to embed an “I want mint” badge on their personal blogs and rewarded them with a VIP access before other invitations were sent out. They also directly sponsored blogs. They sent bloggers a message with “Can I send you $500” as the subject and told them a bit about the product.
To find smaller blogs in your niche:
You can also target link-sharing communities like Reddit, Product Hunt, and Hacker News.
Dropbox, Codecademy, Quora, and Gumroad all got their first customers by sharing their products on HackerNews because their products were a good fit for users on that site.

Publicity

Starting out, an article in TechCrunch or The Huffington Post can boost your startup in the eyes of potential customers, investors, or partners. If you have a fascinating story with broad appeal, media outlets will want to hear from you.
It’s easier to start smaller when targeting big media outlets. Sites like TechCrunch and Lifehacker often pick up stories from smaller forums like Hacker News and subreddits. Instead of approaching TechCrunch, try blogs that TechCrunch reads and get story ideas from. It’s easier to get a smaller blog’s attention. Then you might get featured on TechCrunch and then The New York Times which reads TechCrunch!
What gets a reporter’s attention?
A good press angle makes people react emotionally. If it’s not interesting enough to elicit emotion, you don’t have a story worth pitching.
A good first step is using a service like Help A Reporter Out (HARO), where reporters request sources for articles they’re working on. It could get you a mention in the piece and help establish your credibility. Also, you could offer reporters commentary on stories related to your industries.
You can use Twitter to reach reporters online; almost all of them have Twitter accounts and you’d be surprised how few followers many of them have, but they can be highly influential with their content.
Once you have a solid story, you want to draw as much attention to it as you can:
Once your story has been established as a popular news item, try to drag it out as long as you can. Offer interviews that add to the story. Start “How We Did This” follow-up interviews.
As your startup grows you may consider hiring a PR firm or consultant.

Unconventional PR

Nearly every company attempts traditional publicity, but only a few focus on stunts and other unconventional ways to get buzz.

The publicity stunt

Customer Appreciation

Be awesome to your customers. Shortly after Alexis Ohanian launched Hipmunk, he sent out luggage tags and a handwritten note to the first several hundred people who mentioned the site on Twitter.
Holding a contest is also a great repeatable way to generate publicity and get word of mouth. Shopify has an annual Build a Business competition.
Great customer support is so rare that, if you make your customers happy, they’re likely to spread the news of your awesome product. Zappos is one of the best-known examples of a company with incredible customer service and they classify support as a marketing investment.

Search Engine Marketing (SEM)

SEM is placing ads on search engines like Google. It’s sometimes called “pay-per-click” because you only pay when a user clicks on an ad.
SEM works well for companies looking to sell directly to their target customer. You’re capturing people who are actively searching for solutions.
Click-Through Rate (CTR) The percentage of ad impressions that result in clicks to your site.
Cost per Click (CPC) The amount it costs to buy a click on an ad.
Cost per Acquisition (CPA) How much it costs you to acquire a customer, not just a click. If you buy clicks at $1 and 10% of people who hit your site make a purchase. This makes your CPA at $10.
CPA = CPC / conversion percentage

SEM to get early customer data

You can use SEM as a way to get early customer data in a controlled and predictable way. Even if you don’t expect to be profitable, you can decide to spend a certain amount of money to get an early base of customers and users to inform you about important metrics such as landing page conversion rates, average cost per customer, and lifetime value.
Archives.com used AdWords to drive traffic to their landing pages, even before they built a product, to test interest in a specific product approach. By measuring the CTR for each ad and conversions, they determined which product aspects were the most compelling to potential customers and what those people would actually pay for. When they finally built their product, they built something they knew the market would want.

SEM strategy

Find high-potential keywords, group them into ad groups, and test different ad copy and landing pages within each ad group. As data flows in, remove underperforming ads and landing pages and make tweaks to keep improving results.
Use tools like Optimizely and Visual Website Optimizer to run A/B tests on your landing pages.

Keyword research

Use Google’s keyword planner to discover top keywords your target customers use to find products like yours. You could also use tools such as KeywordSpy, SEMrush, and SpyFu to discover keywords your competition is using.
You can refine your keyword list by adding more terms to the end of each base term to create long-tail keywords. They’re less competitive and have lower search volumes which makes them ideal for testing on smaller groups of customers.
SEM is more expensive for more competitive keywords, so you’ll need to limit yourself to keywords with profitable conversion rates.
You shouldn’t expect your campaigns to be profitable right away, but if you can run a campaign that breaks even after a short period of time, then SEM could be an excellent channel for you to focus on.

Writing ads

Write ads with titles that are catchy, memorable, and relevant to the keywords you’ve paired with it. Include the keyword at least once in the body of your ad and conclude with a prominent call to action like “Check out discounted Nike sneakers!”
Each of your ads and ad groups will have a quality score associated with it. A high-quality score will get you better ad placements and better ad pricing. Click-through rate has the biggest influence on quality score, so you should tailor your ads to the keywords. Google assigns a low-quality score to ads with CTRs below 1.5%

Tactics

Social and Display Ads

Display ads are banner ads you see on websites. Social ads are ads you see on social sites like Facebook and Twitter.
Large display campaigns are often used for branding and awareness, much like offline ads. They can also elicit a direct response such as signing up for an email newsletter or buying a product.
Social ads perform exceptionally well is when they’re used to build an audience and engage with them over time, and eventually convert them to customers.

Display ads

The largest display ad networks are Google Display Network, BuySellAds, Advertising.com, Tribal Fusion, Conversant, and Adblade. Niche ad networks focus on smaller sites that fit certain audience demographics, such as dog lovers or Apple fanatics.
To get started in display advertising, you could start to find out types of ads that work in your industry. You could use tools like MixRank and Adbeat to show you ads your competitors are running and where they place them. Alexa and Quantcast can help you determine who visits the sites that feature your competitors’ ads.

Social ads

Social ads work well for creating interest among potential new customers. The goal is often awareness oriented, not conversion oriented. A purchase takes place further down the line. People visit social media sites for entertainment and interaction, not to see ads.
An effective social ad strategy takes advantage of this reality. Use ads to start conversations about your products by creating compelling content. Instead of directing people to a conversion page, direct them to a piece of content that explains why you developed your product or has other purposes than immediately completing a sale. If you have a piece of content that has high organic reach, when you put paid ads behind that piece, magic happens. Paid is only as good as the content you put behind it. You should employ social ads when you know that a fire is starting around your message and you want to put more oil on it.
Major social sites you may consider are LinkedIn, Twitter, Facebook, StumbleUpon, Foursquare, Tumblr, Reddit, YouTube, and many others.

Offline Ads

Even today, advertisers spend more on offline ads than they do online. When buying offline ads, You should try to advertise to demographics that match up with your target audience. Ask for an audience prospectus or ad kit.
Not sure if magazine ads are a good channel for you? Buy a small ad in a niche publication and give it a test. Want to see if newspapers would be good? Buy a few ads in a local paper. You can also try radio ads and billboards.

Magazine ads

A compelling magazine or newspaper ad will have an attention-grabbing header, an eye-catching graphic, and a description of the product’s benefits. Also, you should have a strong call to action, like an offer to get a free book.

Direct mail

You could also try direct mail by searching for “direct mail lists” and find companies selling such information. (Beware that it can be perceived as spammy)

Local print

You could also try local print ads like local fliers, directories, calendars, church bulletins, community newsletters, coupon booklets, or yellow pages. These work really well for cheap if you want to get early traction for your company in a specific area.

Outdoor advertising

If you want to buy space on a billboard, you could contact companies like Lamar, Clear Channel, or Outfront Media. Billboards aren’t effective for people to take immediate action, but it’s extremely effective for raising awareness around events, like concerts and conferences.
DuckDuckGo bought a billboard in Google’s backyard and it got big attention and press coverage.
Transit ads can be effective as a direct response tool. You can contact Blue Line Media to help you with Transit ads.

Radio and TV

Radio ads are priced on a cost per point (CPP) basis, where each point represents what it will cost to reach 1% of the station’s listeners. It also depends on your market, when the commercial runs and how many ads you’ve bought.
TV ads are often used as branding mechanisms. Quality is critical for it and production costs can run to tens of thousands. Higher-end ones can cost $200K to make. You’ll also need an average of $350,000 for actual airtime. For smaller startups, you could try local TV spots which is much cheaper.
Infomercials work really well for products in categories like Workout equipment, household products, health products, and work-from-home businesses. They can cost between $50,000 and $500,000, and they’re always direct-response.

Search Engine Optimization (SEO)

SEO is improving your ranking in search engines in order to get more people to your site.
The most important thing to know about SEO is that the more high-quality links you have to a given site or page, the higher it will rank. You should also make sure you’re using the keywords you want to target appropriately on your pages, like in your page titles and headings.
There are 2 strategies to choose from: fat-head and long-tail.
Fat-head: These are one and two-word searches like “Dishwashers,” and “Facebook.” They are searched a lot and make about 30% of searches and are called.
Long-tail: These are longer searches that don’t get searched as much but add up to the majority of searches made. They make up 70% of searches.
When determining which strategy to use, you should keep in mind that the percentage of clicks drops off dramatically as you rank lower. Only 10% of clicks occur beyond the first page.

Fat-head strategy

To find out if fat-head is worthwhile, research what terms people use to find products in your industry, and then see if search volumes are large enough to move the needle. You can use the keyword planner tool for that. You want to find terms that have enough volume such that if you captured 10% for a given term, it would be meaningful.
The next step is determining the difficulty of ranking high for each term. Use tools like Open Site Explorer. If a competitor has thousands of links for a term, it will likely take a lot of focus on building links and optimizing to rank above them.
Next, narrow your list of targeted keywords to just a handful. Go to Google Trends to see how your keywords have been doing. Are they searched more or less often in the last year? You can further test keywords by buying SEM ads against them. If they convert well, then you have an indication that these keywords could get you strong growth.
Next, orient your site around the terms you’ve chosen. Include phrases you are targeting in your page titles and homepage. Get other sites to link to your site. Links with exact phrase matching from high-quality sites will give you a significant boost.

Long-Tail strategy

Because it’s difficult to rank high for competitive fat-head terms, a popular SEO strategy for early-stage startups is to focus on long-tail. If you bundle a lot of long-term keywords together you can reach a meaningful number of customers.
Find out what are search volumes for a bunch of long-tail keywords in your industry? Do they add up to meaningful amounts? Also, take a look at the analytics software you use on your site or google search console to find some of the search terms people are already using to get to your site. If you’re naturally getting a significant amount of traffic from long-tail keywords, then the strategy might be a good fit. Also, check if competitors use this strategy. If they have a lot of landing pages (search for site:domain.com in google), then it’s a sign that this strategy works for your market. Also, check Alexa search rankings and look at the percentage of visitors your competitors are receiving from search.
If you proceed with a long-tail SEO strategy, you’ll need to produce significant amounts of quality content. If you can’t invest time in that, you can pay a freelancer from Upwork to write an article for every search phrase you want to target.
Another way is to use content that naturally flows from your business. Ask yourself: what data do we naturally collect or generate that other people may find useful. Large businesses like Yelp, TripAdvisor, and Wikipedia all gained most of their traffic by producing automated long-tail content. Sometimes the data is hidden behind a login screen and all you need to do is expose it to search engines, or aggregate it in a useful manner.

How to get links?

Don’t buy links, you’ll be penalized by search engines for it. Instead, you can do:

Content Marketing

Companies like Moz and Unbounce have well-known company blogs that are their biggest source of customer acquisition.
Unbounce started a blog and an email list from day one. They used social media to drive readers to your blog. They pinged twitter influencers to ask for feedback, gave away free infographics, and e-books. These actions don’t scale but they push them to a point where their content will spread on its own.
OkCupid is a free online dating site. They intentionally wrote controversial posts like “How your race affects the messages you get” to generate traffic and conversation.

Tactics

Email Marketing

Email marketing is a personal channel. Messages from your company sit next to emails from friends and family. That’s why email marketing works best when personalized. It can be used to build familiarity with prospects, acquire customers, and retain customers you already have.

Email marketing to Find customers

Email marketing to Engage customers

If a customer never gets the value of your product, how can you expect them to pay for it or recommend it to others?

Email marketing to Retain customers

Email marketing can be the most effective channel to bring people back to your site. Twitter sends you an email with a weekly digest of popular tweets and your new notifications.
More business-oriented products usually focus on reminders, reports, and information about how you’re getting value from the product. Mint sends a weekly financial summary to show your expenses and income over the previous week.
You can also use it to surprise and delight your customers. Planscope sends a weekly email to customers telling them how much they made that week. Photo apps will send you pictures you took a year ago.

Email marketing to Drive revenue

You can send a series of emails aimed at upselling customers.
WP Engine sends prospects an email course about Wordpress, and near the end of the email, they make a pitch to signup for its premium Wordpress hosting service.
If one of your customers abandoned a shopping cart, send her a targeted email a day or two later with a special offer for whatever item is left in the cart.
You can use email to explain a premium feature a customer is missing out on and how it can help them in a big way.

Email marketing to get referrals

Groupon generates referrals by incentivizing people to tell their friends about discounts.

Tactics

Viral Marketing

Viral marketing is getting your existing customers to refer others to your product. It was the driving force behind the explosive growth of Facebook, Twitter, WhatsApp, Dropbox, Instagram, Snapchat, and Pinterest.
It’s so powerful that even if you can’t achieve exponential growth with it, you can still get meaningful growth. If your customer refers a new customer within the first week, you’ll go from ten customers to twenty and double every week without any additional marketing.
The oldest form of virality occurs when your product is so remarkable that people naturally tell others about it — pure word of mouth.
Inherent virality occurs when you can get value from a product only by inviting other customers, like Skype, Snapchat, and WhatsApp.
Others grow by encouraging collaboration like Google Docs.
Some embed virality like adding “Get a free email account with Hotmail” or “Sent from iPhone” to default signatures. Mailchimp and other email marketing products add branding to free customers’ emails.
Some incentivize customers to move through a viral loop, like Dropbox giving you more space if you invite friends to sign up. Airbnb, Uber, and PayPal give you account credits for referring friends.
Some add embedded buttons and widgets to grow virally, like Reddit and YouTube.
Some broadcast users activities on their social networks, like Spotify posting on Facebook when you play a song, or Pinterest when you pin content.
The viral coefficient K is the number of additional customers you can get for each customer you bring in. It depends on i, the number of invites sent per user, and conversion percentage (who will actually sign up after receiving an invite)
K = i * conversion percentage
Any viral coefficient above 1 will result in exponential growth. Any viral coefficient over 0.5 helps your efforts to grow considerably.
You can increase the number of invites per user i by including features that encourage sharing, such as posting to social networks. You can increase the conversion percentage by testing different signup flows. Try cutting out pages or signup fields.
Viral cycle time is how long it takes a user to go through your viral loop. Shortening your cycle time drastically increases the rate at which you go viral. You can do it by creating urgency or incentivizing customers to move through the loops.

Tactics

Engineering as Marketing

You can build tools like calculators, widgets, and educational microsites to get your company in front of potential customers.
HubSpot has Marketing Grade, a free marketing review tool. It’s free, gives you valuable information, and provides HubSpot with the information they use to qualify you as a potential prospect.
Moz has two free SEO tools, Followerwong and Open Site Explorer. They’ve driven tens of thousands of leads for Moz.
WP Engine has a speed testing tool that asks only for an email address in exchange for a detailed report on your site’s speed.

Business Development

With business development, you’re partnering to reach customers in a way that benefits both parties.
Google got most of its initial traction from a partnership with Netscape to be the default search engine and an agreement with Yahoo to power its online searches.
Business development can take the form of:
You should have already defined your traction goal and milestones, and you shouldn’t accept any partnership that doesn’t align with it. Many startups waste resources because it’s tempting to make deals with bigger companies.

Sales

Sales is the process of generating leads, qualifying them, and converting them into paying customers. It’s particularly useful for expensive and enterprise products.

Structuring the sales conversation

Situation questions. Ask one or two questions per conversation. The more you ask situation questions, the less likely they’re going to close.
Problem questions. Use sparingly.
Implication questions. Meant to make a prospect aware of the large implications that stem from the problem.
Need-payoff questions. Focus attention on your solution and get buyers to think about the benefits of solving the problem.

Cold calls

Be judicious about the people you contact. You want someone who is one-two levels up in the organization. They have enough perspective on the problem and some authority for decision making. Avoid starting at the top unless you’re calling a very small business.
Try to get answers about:

Tactics

It’s better to gain traction through a marketing channel first, then use sales as a conversion tool to close leads. The next stage is lead qualification: determine how ready a prospect is to buy. Once you’ve qualified the leads, you should lay out exactly what are you going to do for the customer. Set up a timetable for it and get them to commit with a yes or no whether they’re going to buy. Closing leads can be done by a sales team who does a webinar or product demo and has an ongoing email sequence that ends with a purchase request. In other cases, you may need a field sales team that actually visits prospective customers for some part of the process.
A checklist that can help you with sales:
submitted by alollou to Entrepreneur [link] [comments]

How likely are you to make $1000-1500 per month in profits by only advertising CPA/CPL offers without creating a website?

I'm a media buyer who is learning the ropes of affiliate marketing. I know everyone here recommends picking a niche and launching your own website or blog, but right now, I don't want to go down that route. My job takes up my entire day, and to be honest, I am not even sure what niche I want to pick. I don't really have a lot of interests, or at least ones that can be monetized.
This is why I want to get into advertising CPA/CPL offers. I live in a poor country so even if I'm earning $1000 per month, that's more than enough to survive on, and it will allow me to focus solely on creating my own thing without worrying about having a primary source of income. I know these methods are not viable in the long run, which is why my goal is only to generate a steady source of income by advertising these offers for a short period of time and using my free time to create something that's better in the long term.
That being said, I want to know if it's too high a goal to shoot for? Are there successful people here who advertise CPA/CPL offers without their own website? How much are you able to earn and do you have any tips/tricks other than starting my own website?
submitted by StrawberryRidingHood to juststart [link] [comments]

CPA Affiliate Network Comparison

As many of you know, CPAlead invented Content Locking in 2009 after creating the incentive CPA market back in 2006. Through the years, Content Locking and incentive CPA marketing has proliferated and now is the backbone for dozens of online businesses. However, Content Locking and Incentive CPA platforms have by and enormous remained the precise same over time.
Having innovated and created the space, to start with, the team at CPAlead spent a substantial amount of your time developing a platform that would introduce fresh new ideas, useful features and an overall value proposal that might allow Affiliates to receive a replacement and improved experience that they might not be ready to find elsewhere.
CPAlead accomplished that goal and over the subsequent few weeks, we’ll check out the new, exciting, world of content locking and Incent CPA marketing as delivered by CPAlead.
Until then, we’ll briefly preview what is to come by detailing some exciting new features, tools, and developments which you can expect to read about soon.
The CPAlead Offer Engine: A proprietary, leading-edge, algorithm built by CPAlead that aligns an Affiliate’s individual performance with the precise campaigns which will deliver the simplest return on investment.
The CPAlead Landing Page Pro: a strong piece of software, built by CPAlead that permits Affiliates to develop professional-quality landing pages within the CPAlead dashboard. The Landing Page Pro was designed with Affiliates of all skill levels in mind. Whether you’re an entire beginner looking to click a couple of buttons and generate a knowledgeable page or a complicated user who wants to input HTML code and modify the page CSS, the professional Landing Page tool was built for you.
The CPAlead Loyalty Program: Every Affiliate who joins CPAlead is automatically enrolled within the loyalty rewards program (aka the achievement program). For every dollar generated, you earn points and unlock achievements. You quickly and easily earn achievements that come with prizes like iPad minis, PS4’s, Xbox Ones, and more. You’ll also, constantly, receive bonuses to your earnings of 3%, 5%, 7%, 8%, 10%, and more taxfyle.com/blog/how-to-value-and-sell-cpa-firm!
Want to experience Content Locking and Incent CPA marketing revolutionized? Sign up with CPAlead today and see for yourself!
When deciding how to build a CPA network, the most important question that needs to be asked is "What do CPA Affiliates need?". We were thinking of those Affiliates who run SEO campaigns, people who run PPC campaigns, and each one among the rest who add CPA. "What do Affiliates need?" That was the only question we continuously asked ourselves at CPAlead when building our CPA (Non-incent) platform.
In the world of internet marketing, particularly CPA marketing, there's a bent to travel overboard when developing a platform by adding during a lot of features that simply bloat the platform and hurt the user experience. At CPAlead, we spent a long time speaking with Affiliates and asking them exactly what they need in order to be successful in their internet marketing efforts.
We were told, among other things, that having a clean and easy to read dashboard is significant. We were reminded that no two Affiliates are exactly alike, so while having stats and features available would be important, providing Affiliates with the ability to customize every last detail would be key. CPAlead responded by creating a very clean interface with vanguard technology that allows our Affiliates to regulate everything from which graphs and stats they see to their exact placement on the page. In other words, you'll drag and drop windows, charts, graphs, and other items on CPAlead even as though you were performing on your desktop! You can also change background colors and aesthetics if you please.
What else was important to CPA Affiliates? We were told that those offers were key. We need to have as many offers (and creatives) as possible and we need to find a way that makes browsing or analyzing those offers extremely intuitive, efficient, and convenient. After all, an Affiliate can only achieve their marketing efforts if they're running the acceptable campaign.
submitted by kaziasif-mahmud to u/kaziasif-mahmud [link] [comments]

How likely are you to make $1000-1500 per month in profit with just CPA/CPL offers without a website?

I'm a media buyer who is learning the ropes of affiliate marketing. I know everyone here recommends picking a niche and launching your own website or blog, but right now, I don't want to go down that route. My job takes up my entire day, and to be honest, I am not even sure what niche I want to pick. I don't really have a lot of interests, or at least ones that can be monetized.
This is why I want to get into advertising CPA/CPL offers. I live in a poor country so even if I'm earning $1000 per month, that's more than enough to survive on, and it will allow me to focus solely on creating my own thing without worrying about having a primary source of income. I know these methods are not viable in the long run, which is why my goal is only to generate a steady source of income by advertising these offers for a short period of time and using my free time to create something that's better in the long term.
That being said, I want to know if it's too high a goal to shoot for? Are there successful people here who advertise CPA/CPL offers without their own website? How much are you able to earn and do you have any tips/tricks other than starting my own website?
submitted by StrawberryRidingHood to Affiliatemarketing [link] [comments]

Progress report

Progress report

https://preview.redd.it/84tsn9av69751.jpg?width=602&format=pjpg&auto=webp&s=0a3ab28333576f93e1d69259c67470a4f918d28c
For those new or recently joined the mission of 888team is to build the biggest hybrid i-gaming platform with an unique limited 888token dividend model. This will be a game changer to the traditional online gambling scene worldwide who only offer bonus deposits, promo codes and cashbacks. We will invest and work hard to continue to grow each year until we become one of the best and biggest platforms worldwide.
A lot of people are excited about the future updates of 888starz. Since there are a lot of people working on different parts of this project, I went around asking and came up with this brief overview:
👉 Curaçao company: fully ready and operational 👉 Cyprus company: legal department has done all the paperwork + waiting for local authorities to complete the company registration (very soon) 👉 FIAT currency: all different payment methods (over 20+) will become available in approximately two weeks after we receive the gaming license and finish Cyprus company incorporation. All we can do is wait on other atm. 👉 Gambling license: everything is done and paid for from our part - just waiting on gaming board to give the license (very soon) 👉 dividend model: multicurrency + FIAT currency (euro, usd,...) = final coding + lawyers legal checks (Fiat) + security audit of the code (soon) 👉 new content: some projects will add two or three gaming providers per quarter... we will try to add one every two weeks from now on so we will have the biggest content of all online platforms 👉 new improved features and feel/UI of 888starz (one week) 👉 888news channel will be updated and will show more info: all current and upcoming bonuses and sport matches (very soon) 👉 TRX wallet connection = coding will be done in a couple of days + security audit next week 👉 added list of crypto exchanges on 888starz to use (live today) 👉 ROI 888token in USD over the last six months is approx. 56% 👉 affiliate marketing: going very well - 9 networks have been integrated so far. 888team managers are integrating 3 or 4 new CPA networks per week. Some networks are still waiting for FIAT money acceptance since they do not work with crypto, but unique dividend model feature is really appreciated and innovating for them and they are excited to run promo campaigns for us 👉 whitepaper: is being written and finalized 👉 website/landing page: small delay as its based on the final version of WP. 👉 GGR this month after 3 weeks - positive result so far - final check 1st week of July 👉 number of accounts 888starz - steady growth -a lot of new accounts are being made on daily basis 👉 sports betting is becoming more and more popular and successful. We have over 1800 events to bet on and more to come in the next months 👉 50M TRX event will be ended soon when TRX wallet connection and dividend model is live on 888starz.bet and prize money will be adjusted upwards according to extra tokens mined 👉 Mastercard deal: website - partnership platform is being coded and will go live in July - worldwide shipping
Sometimes we will encounter obstacles, roadblocks, technical issues, legal issues that can cause some delay, but in the end we will deliver what we promise to do 💪 All you have to do is relax, sit back and enjoy 😉
I have also noticed that some people are sometimes easy on the critics, but hardly do anything positive to help us grow. So don't be afraid to like and retweet our tweets and spread the word around to people you know. All help is appreciated. All support is welcome and heartwarming.
Greetings,
Ruslan.
submitted by 888tron to 888Tron [link] [comments]

How I earn a Full-time income online + Offers & More

So first start by saying I have "Real" Online work but it requires me to work about 30 mins a day... I work on this other stuff 8-10 hours a day and earn a full-time income alone from this stuff alone...
I'm not including any affiliate signs ups I get when I say earning a living from this
I highly advise you get a cheap Laptop to work on... You cant use your phone ( for the work stuff )
I would recommend something like a Thinkpad 430i, I'm pretty sure I bought one for £85 as I needed a cheap laptop for something else and its been solid
normally they come with dud batteries, You can find a replacement HERE
Appen | non-ref ( I will get $25 if you work I think its 100 hours )
Neevo
Clickworker | non-Ref ( I will get 5 when you earn 10 )
Prolific.co
Populus Live
GG2U $1 Bonus | non-ref ( No Bonus ) - I will get 5% of what you earn
Timebucks(I think $1 bonus) | Non-Ref ( No Bonus ) - I will earn 15% of what you earn

Panelbase - Sign up HERE ( Quidco £10 Bonus )| Non- Ref ( No Bonus ) - Quidco will pay you £0.80p to sign up and if you sign up through my link you will also get a £10 bonus on Quidco when you reach £5 cashback
Some decent surveys on here, I normally check and do them when they are over £1

I mainly focus my time on Appen, If there is no work on Appen then I will see if there are tasks on Neevo if not then I move to the other sites... I only use the lower-paying survey sites when I have nothing else to do
I still do have something that guaranteed you money regardless, So even if I have a slow do saying this there is no pressure because my other work is there. This past week happen has been slow for me but I was able to smash out thousands of tasks on Neevo which made that up
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Here is also some good offers on a few different sites, They should be the highest paying for that offer
TopCashBack - REF (£5 BONUS ) | NON-REF( NO BONUS)
You will get the bonus once you reach £10 payable cashback
Once you have signed up, here are the offers
They also have a £15 Cashback on a Just Eat order of £15, Worth it for some free food
Betfair Poker - £50 Cashback for signing up and playing £10 of poker | £10 Spend
GiffGaff - £10 Cashback - Order and activate a new sim, The Cheapest package is £6
SearchLoto - £0.82 - Create your account, Make 25 Searched, and use Free Ticket.
Experian - £3 - Sign up for a new account
Graze - £2.47, Order your first box then cancel when it arrives
Totally Money - £2.10 - Make an account and get a free credit report
Tastecard - £3.30 - Free 2 Months trial
Booking buddy - 2p ( Can do 3x per day ) - Make a search.
Quidco - REF ( £10 Bonus ) | NON-REF ( NO BONUS )
Bonus is once you reach £5 cashback
Azimo - £25 Cashback - Make a Minimum Transfer of £151 ( Send the transfer to your other account )
Paddy Power Games £20 Cashback - Deposit and wager £10
Panelbase - £0.80p - Create an account and do a survey ( I highly recommend using this site )
Pick My Postcode - £.80p - Create an account.
booking buddy - 2p ( Can do 3x per day ) - Make a search.
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Swagbucks - REF ( Around £4 BONUS ) | NON-REF ( NO BONUS )
To get the £4 bonus you need to earn 300SB in your first month, Since the offers at the bottom I would do the two offers listed, Then make the rest up by doing 3/4 Surveys but other than this please do not waste your time on Swagbucks doing surveys, I only do them if to complete swago or if they are pretty high paying.
AyeT- CyberGhost VPN Free Trial - 54SB
Adgem - Norton VPN Free Trial - 63SB
100SB Bonus - Install the Swagbutton
Rise of Kingdoms - 4000SB - Get to hall Level 17
Lottoland - 1300SB - Click the offer and it will take you to the sign-up and will cost £1 ( Make sure auto-renewal isn't on )
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GG2U - REF( I think you get $1 Bonus ) | NON-REF ( No $1 if there is a bonus )
William hill ( Find this under Gaming Offers ) - Deposit £10 and wager £10 - Around £27 Back
Normally the Gala offers pay higher but none of them are available anywhere, Normally pay around £40, on TCB or Quidco but they have no offers right now for them
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Ysense - REF( Don't think there is a bonus |NON - REF
Click Offers, Then Offertory
Final Fantasy 100K Power - $10.16. I did this before and I spent £1 and completed really quickly, It was an XP reward I bought, It gave millions of Hero XP which gave enough power
I highly advise you don't waste time on this site doing surveys
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Lionbridge - Like happen but this is more strict and I also found Appen paid more for the Project I am on.
Teamwork- Like Appen and Lionbridge, I have done some work for them in the past everything was fine and paid on time.
Apple at Home Advisor - Work at home Advisor for Apple. Pretty sure they send you an iMac to work on tho I could be wrong
Pretty sure Amazon has remote work also. If you google a company and then "Remote" or at home, It should let you see if they have work
-
I had these 3 on a list Its transcription work but Appen, Lionbridge, and Teamwork offer this and probably best going for them.
Rev
transcribeme
GoTranscript
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Sites/Apps that are legit + my thoughts on them
Swagbucks ( Around £4 Bonus ) | non-ref ( No Bonus )
I only do offers on here but I always check other sites before doing them to see if better paying elsewhere and I do swago when it comes up - Do not do surveys unless they are offering a few £ as they normally DQ - Only do Offers, Don't waste your time on anything else
Serpclix| non-ref
You install the plugin and it pops up with a task to search for a website... I barely use it but I would say its worth using for some extra cash ( Some users say £10-£30 a month on here )
Branded Surveys| non-ref
Had a few payouts, Too many DQ would avoid unless nothing else
Life Points
Had some decent paying surveys, But too many DQ.. I would personally avoid
Qmee ( 50p Bonus ) | non-ref ( No Bonus )
In my opinion, it's not worth the time, I do probably 1 or 2 surveys per week and I only touch the ones 75p + unless they take to long... I don't think you should focus anytime on it unless you have nothing else.
Ysense
Don't waste your time, I listed an offer for it above other than them offers.. Don't bother, People only want sign-ups to this cause they pay like 15% of earnings and I think around £5 when someone reached a certain amount
SliceThePie- Don't bother, Its clearly about 10p an hour
HoneyGain ($5 Bonus I think ) | Non- Ref ( No Bonus )
It uses your unused internet in the background, it's perfectly safe personally for me I've not had much luck but it comes down to location and how many devices you are using
20Cogs ( £20 Bonus on cashout ) | Non-ref ( No Bonus )
This is legit but most offers do pay better elsewhere and you need to hit 20 confirmed cogs before they payout, I have done offers on here and have my 20cogs pending but make sure you always check other sites to make sure you are getting the most amount of profit... I mostly do offers on here that I have not seen anywhere else.
PrizeRebel - Don't waste your time.
Microworkers - Can pay decent if you can rattle off some fast task but - Its a pain to get paid, Customer service pretty much ignores you and a lot of the jobs and links are sketchy as hell
---
I know nothing about this stuff but you can also teach English online and get paid for it. You might need an ESL certificate. The pay is pretty decent if you can get work If this is something you are interested in I highly advise you do some research for it because its decent work
vipkid- Teach English to kids online, If you want to find more I would advise you to look through Reddit as a lot of users on here use this for work, There are more sites than just this that you can work for, I think they pay from $15-$25 per hour.
QKid- Same as vipkid teaching English online- I think this pays up to $20 per hour
gogokid- Teach English Online $14-25 per hour
There will be more sites than this but these are the ones I know of.
----
Amazon FBA
I don't recommend you bring crap in from china there is enough of that,,, My advise would start small, Start by Buying stock from Supermarkets or other online retailers this is called retail arbitrage and then sending that in but make sure you are allowed to sell in that category, also if your going down the video game route that you sell Used video games and older back catalog titles as these hold higher profit margins than new stock, Lego, Toys, etc are good things to keep an eye out for you can also look for this sort of stuff on the Facebook market place
There is very little profit in new stock unless you can pick it up and most of the time you'd be selling at a loss because the big retailers can sell it for the price you buy it
Use Amazons courier ( they use ups) it's like £5 to send in a 15KG Box
Get the hang of it to figure out what works for YOU! Don't follow anyone on youtube and what they say to do... Of course, if you want to make serious money which you can do, You will need to get suppliers, etc but no one will tell you where to get these, and the ones found easily through google search will make you very little if any money using... Here is also some things I recommend using ( I use them or have used them )
Barcode Scanner ( I only use my PC so need scanner )
Barcode Scanner With Stand
Epson XP-3100
FBA Labels
Bags - I use a mixture of different one but these are fine for smaller things.
You don't need to buy the best printer or anything like that these work perfectly fine... You only need that stuff if you're doing thousands of labels per day
As I said before, Don't be scared to try this its actually pretty fun and can make good money just please people on youtube UK and US, Try it see what works for you
Also Amazon handmade but I still think Facebook is a great way to start selling handmade stuff ( if its quality )
-
Gambling
First, I recommend you don't touch anything to do with this stuff if you have any mental health problems, feel lonely, etc this can ruin your life if you go off the deep end
Matched Betting - You can make good money from this and I think everyone should do it, It's not complicated once you get the hang of it but don't use Profit Accumulator or the other one that charges £17 a month, in my opinion, it isn't worth it ... You could use something like Team Profit to get the hang of it and then take the £1 profit accumulator trial then get more info from there but cancel before the £17 month
The more money you have to do this the more you're going to make, It can be pretty slow if you are starting with a low amount of money but when you're doing these, Make sure you check cashback sites or offerwalls to see if they will pay you for signing up
People promote PA because they have a good affiliate program

Gambling CPA/RS
This is different and you need a website or social media platform, You would have deals with the casinos, Bookmakers, etc But the money, if you get it right, is absolutely ridiculous... This is why you see these guys on youtube spinning such high amount of cash on the casino, If you are good at building sites or have a boatload of cash to chuck at this
You would post them and when people sign up through your link you could be on CPA ( Cost per Acquisition ) RS= Revenue share, So you would get % of a player losses or you could be on a hybrid
This money is life-changing if you get it right but since there is so much cash it is not easy... These sites are spending 10s of thousands a month to be at the top search results.
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Cashback Websites
JoinHoney | non-ref - Saves you money by searching for coupon codes, I place a monthly order on a website and it saves me between 20-40 each time, Well worth installing when you shop online
TopCashBack (£5 Bonus ) | nonref ( No Bonus )
£5 Bonus once you reach £10 payable cashback, I listed some good deals at the top of the post ( Check yourself for more on the site ) Also can save money when shopping online
Quidco (£10 Bonus) |non-ref ( No bonus )
You get the £10 bonus once you reach £5 cashback, Same as top cashback... Some offers listed above and you can also get cashback shopping online
--
My favorite Offer
Xendpay (£10 Bonus | non-ref( No bonus )
Sign up and Verify your account, Make a transfer of £100 and you will get £10 free.. You can just transfer the money to yourself but you will need an account that takes euros as you need to send £ to euro
-
Before you sign up to an offer on this sub, Please check on cashback sites to see if they pay more than a ref link, Example is the Azimo link it has been posted on this sub on the past few days, You only get £10 from that but you will get £25 through Quidco + £10 bonus if you are new to the site
There is also a scam that's posted a lot on Reddit, They claim to pay you $25 to sign up then $25 per person you sign up, This is a scam they go by a few different names sites all look the same with the same fake payouts
I hope this helps someone out.
submitted by StrangeDeal6 to beermoneyuk [link] [comments]

Welcome to Affil Coin

A new decentralized solution for network and affiliate marketers looking to develop stronger value propositions to their network will benefit from Affil Coin.
The Affil Coin project aims to develop a proof-of-stake token which will empower a new cashback rewards program and a CPA network. Another exciting feature, businesses will have the opportunity to develop their own tokens within the Affil Coin network. These three benefits will help to not only attract new businesses to the Affil Coin network but also help to retain them through monetization models that reward longer investment windows.
Furthermore, the digital ecosystem behind Affil Coin will have a strong technological foundation so new applications and features can be added to benefit marketers further. This will empower developers to be able to create new features on the Affil Coin network as the platform grows and matures.
With these features, the Affil Coin team hopes to establish a strong contender to empower network and affiliate markets across the many digital ecosystems that exist today.
What is Affil Coin?
Affil Coin will empower marketers with a decentralized and dedicated blockchain-powered by Tendermint and Cosmos. This will empower the Affil Coin community with a suite of tools to better service their networks. Basically, bringing more value to their networks with features such as proof-of-stake delegation and cashback rewards program.
Token Creation Platform
Businesses will be able to create their own tokens with the technology behind Affil Coin. These blockchains will be based upon Tendermint and Cosmos technologies, two of the cutting edge blockchain platforms today. Terndermint offers best-in-class BFT consensus engines to power an individual business’s blockchain. Furthermore, the company works within the Cosmos SDK which allows for easy integration across many different blockchains.
Delegated Proof-of-Stake
An underlying foundation of blockchain technology will help to secure the Affil Coin network. With this, a proof-of-stake model will be implemented. This brings many benefits such as encouraging long-term staking of the token but also will help to increase the functionality of the payment systems security protocols to help secure the network from outside attacks. These two core benefits of a proof-of-stake model make it an ideal candidate to become the foundation of the Affil Coin project.
Cashback Platform
Another exciting core feature of Affil Coin will be the cashback program. This will enable consumers to benefit from a variety of different cashback offers such as for online shopping. Through this cashback program, consumers should have more of an incentive to get on board with any other business promotions being offered in tandem to this feature. While the precise list of cashback options will be released in the coming months, we already have a few exciting deals closed which should make for a strong value proposition to bring to the Affil Coin community.
CPA Network
A core benefit of CPA Networks comes from their ability to offer businesses a cost-effective marketing model. Oftentimes, to reach a target audience, businesses must deploy marketing models that will drive traffic monetization without ballooning the budget. This model empowers marketers to take advantage of their network and communication skills to rely on the business offering to the right target audience and capitalize through an affiliate style system. All of which creates a win, win system for both businesses and marketers as long as there is the infrastructure to support such a relationship. The Affil Coin CPA network will offer businesses, marketers, a suite of features that will be tailored to suit their needs. Through this structural foundation, both parties within the synergistic relationship will be able to operate with more efficiency and thus, effectiveness. For marketers, users can easily be created on the Affil coin website and from there access the majority of the Affil Coin benefits such as having a fast and convenient payment system. Other benefits that may help marketers, in particular, will be native on the Affil Coin platform including foundational blocks to a CPA network such as tracking and analytics features. On the other hand, businesses will have the ability to develop their own blockchain system to manage many of the more technical aspects of the CPA network. Through this process, the Affil Coin will play a foundational role for both businesses and marketers.
Digital Ecosystem
Affil Coin plans to deploy all of these features within a cohesive digital ecosystem. With the main objective of building a strong foundation for marketers and businesses to benefit from one another more concurrently. With the goal of building a synergistic relationship, both parties involved will hopefully be presented with more win-win negotiations than previously capable of occurring.
Furthermore, the platform will help establish a basis for a larger digital ecosystem that will in time offer a suite of services to benefit all parties within the system. To this point, the technology stacks chosen to develop the Afill Coin network will allow the platform to scale and become a more robust service tool with great ease. Develops, businesses, and marketers should benefit from this strong foundation of technology being built into the digital ecosystem.
Finally, another core objective of the Affil Coin platform will be to create an easy to use interface for businesses and marketers. As the digital world continues to take up more and more of everyone’s time, the need for a proper user interface on the platform has never been greater. To this point, the Affil Coin website and supporting technology stacks will empower the users of this niche digital ecosystem.
Technology Foundation
The Affil Coin network will be built upon two of the leading blockchain networks in use today. These include Cosmos and Tendermint which will help to ensure a secure network for all Affil Coin holders. Through these technology stacks, Affil Coin will be poised for a strong value proposition to bring to network marketers and businesses across the vast digital landscape. One of which will be to power the fast and secure payments across the CPA network. Since payment collection can be a challenge for marketers within a CPA network, the Affil Coin protocol will solve this with a fast and secure payment method built into their system.
That being said, businesses within the Affil Coin network may benefit the most from these two blockchain powerhouses. As aforementioned, the Cosmos and Tendermint projects offer users the ability to develop personalized blockchain solutions without investing in huge and expensive tech teams. While some integration with a professional technician is still required, the two platforms make this process far more efficient than previously available. With this in mind, businesses will be able to deploy individual blockchains to suit their core objectives more efficiently than ever before as well.
Why Affil Coin? Empower Marketers with Decentralized Technology
The Affill Coin project aims to solve a core problem within the relationship between businesses and network marketers within a CPA network. Through the development of the many exciting tools highlighted above, this relationship will hopefully become a stronger one while utilizing Affil Coin. Businesses and marketers should feel empowered by decentralized technology. To this point, a core objective of the Affil Coin team will be to build a suite of tools tailored to help create a feeling of empowerment and helping to foster a synergy between all parties involved in a robust and profitable CPA network.
Remember, if you ever have any questions about the Affil Coin project, a member of our team is happy to help where we can! Join the conversation about Affil Coin on Telegram or visit our website to learn more about CPA Networks.
submitted by affilcoin to affilcoin [link] [comments]

How Do I Implement An Effective Affiliate Program for My Online Casino?

A Solid Affiliate Program Would Bring Massive Benefits For An Online Casino
Starting an online casino will be a measure someone could take up the task and get it running if all the necessary setup requirements are being met. Most times, the challenge is how to drive traffic back to the site.
We cannot forget the fact that working on the site SEO, setting up PPC ads, advertisements on the media or even offline awareness are also great ways of getting good traffic.
Nevertheless, affiliates programs are far more reliable with better ROI, return on investment, if implemented effectively in an online casino.
Who are the Affiliates?
The answers you give to the above question will determine the productivity of the affiliation you chose. A professional or guru in a line of business should be someone that has ample knowledge of that business.
An affiliate is not just someone that runs a website and decides that he will be able to send traffic as an affiliation to an online casino. In online casinos, affiliates are majorly the users of casinos that got huge experience, they are the real players, but they do blog, video streaming sharing their expertise and experience with other users.
They know the way around online casinos, understand the gaming, and knows how to use their websites to pull traffic to their affiliation online casino.
Furthermore, they gain trust with their affiliate program by providing tips and tricks to users on their websites, forums, etc. Also, the effective online affiliate strategizes to build more links with SEO best practices, which in turn will boost their ranking on the search engine.
Achieving these measures automatically sets the affiliate website as a platform that gets traffic for monetization. This is now ready to send traffic to the owners of online casinos.
Affiliates program is an excellent platform for online casino operators using their affiliation for the best analysis, forecast, and optimal profit maximization.
How does an Affiliate Promote an Online Casino?
Affiliates use banners and referral links to direct traffic from their website to online casinos for promotion. The main aim is to drive traffic to these online casinos for monetization, and this practice has to be very useful for online casinos for its channeling of traffics that is most relevant for optimal conversions.
Another factor that makes this promotion very useful is that affiliate websites provide information that actually of high importance to the betting decision of users;
  1. Guides on gaming
  2. Rankings of online casinos
  3. Online casinos that have been listed on the blacklist
This information attracts online casino players; they search for it organically on the internet, in which the users will easily use the promotion links or banners on the affiliate website to access the online casino site of their choice.
Affiliate websites are mainly in two categories;
This category website portal targets a wide range of audiences cutting across almost everything that connects with online gaming.
A niche type of affiliate that its website portal focuses on specialized online casino.
What is Casino Bonus?
It is a strategy used by online casino operators to offer players on their site something extra as a casino bonus. Upon registration, they might decide to offer a no deposit casino bonus, in which some of them come with a wager first on the part of the player.
Other casino bonuses might be given as part of a promotion or a welcome back package for users.
How do affiliates make returns?
An affiliate gets paid by online casinos for sending traffic from their website to the online casino site. These payments come in different forms;
1. Cost Per Action( CPA)
This is when online casinos are offering a fixed rate to every user. A casino might decide to declare free registration, which in most cases, the users need to wager before the affiliates get paid. The affiliates pay an increase in rate as the user’s numbers grow.
2. Share in Revenue
In this model, affiliates partake in revenue sharing, getting some percentage from the net revenue generated from referred users. Most members prefer these models based on long-term benefits should it appear the users they refer to keeps using the same casino platform.
Online casino operators also prefer this model because it encourages affiliates to work harder in referring to quality users.
3. Mixed Type of Returns
This approach most times are given to top profile affiliates by casino operators whereby the CPA and the Share in Revenue are both combined as the casino revenue. At times some casino even makes upfront payments together with CPA and Share in Revenue afterward.
Providing a win-win platform partnership between your casino and the affiliates creates a more flexible and stronger bond for an effective program.
What Makes Affiliate Marketing Effective for Online Casino?
As earlier discussed, affiliate marketing for online casinos has many more advantages than other promotions done online. The following reasons will further quench the doubts;
1. Applying the tracking method
Web developers know their way around developing tracking devices in the form of software or plugin for effective analysis of traffic flow.
Online casino operators take advantage of this tool, using it for their affiliate links and banners for optimal analysis of different sources of traffic to their site. The result of these analyses provides a clearer picture of the most effective source of traffic, making the best decision on which affiliates program to switch to.
2. Measurable data analysis
Investing money in marketing online casinos, you might be able to figure out the exact amount of returns you make in other platforms of marketing. Still, with affiliate marketing, it is easier to calculate the actual returns even to the least amount spent.
These adequate means of measurable data analysis provides the online casino operators the advantage to know the more effective affiliate program.
3. Using a payment system that favors performance
If you consider payment based on CPA, click per action; it merely says I give you directly proportional ROI to whatever traffic you bring to my online casino site.
The higher the amount you payout to affiliate operators, you get the corresponding ROI for your investment. You make real sales from most of, if not all, of your traffic.
4. Building brand name and reputation
Running affiliate programs with established affiliates create conviction in the minds of users that your brand is trustworthy and reliable; this will provide long-lasting patronage from the user to your online casino.
How to Connect the Right Affiliates?
In choosing affiliates, there are best ways to make connections that will last on a very long time;
Place your adverts on media that specializes in this niche: When you place adverts for an affiliate program for your online casino site on adverts platforms, media, or websites that specializes in this, it’s easier to have a good analysis of the right affiliate that matches with your need and budget using their reviews and recommendations.
Announcing your intention: Telling persons you know in the online casino industry with word of mouth might be of great help connecting you with the right affiliate.
Visit conferences of affiliates program: Several affiliates program is scheduled occasional at different places across the world. Where they share their experiences, get to know more things on the field of specialization, and close new deals with operators of online casinos.
This will be a great platform to meet up and get a deal with the right affiliates.
CONCLUSION
Understanding the benefits of this knowledge shared in this article, the best ways to implement an effective affiliate program for my online casino, I believe it’s a positive game-changing direction for best practice.

https://preview.redd.it/e8rum4zopq351.png?width=800&format=png&auto=webp&s=3f08e3fe1deba6dbdbdb0b87f5fbd799dc722a82
submitted by ALT_OFFICIAL to u/ALT_OFFICIAL [link] [comments]

COVID-19 Affiliate Survival thread

Hi, today it’s really hard to find a niche that has not been affected by the COVID-19 outbreak. And while some niches (e.g. healthcare) have shot to the moon, the most are struggling. So what about making this thread a COVID-19 Survival Thread for Affiliates, where everyone could share his/her ideas and experience on how to stay on the safe side and keep afloat in these times.
Here is something to start with: 1. Update content It's obvious, that the situation is changing at a high paste, so it will be a good idea to look for new types of content or marketing channels. 2. SEO Update your old materials, write new ones and make it SEO-friendly. You should get what your audience is looking for, so use it and attract new traffic. 3. Think about changing the monetization model you're working with (CPC/CPA). As follows, the revenue fell for both the CPC and CPA models, but CPA programs are still alive because businesses basically pay for performance not for promises, so it could be a good moment to switch to CPA offers (for instance that's the situation with travel niche, where big travel brands are setting on pause sponsored posts). --- Will add some info later in the comments, but meanwhile, what is your COVID-19 Affiliate Survival advice?
submitted by Rymata to Affiliatemarketing [link] [comments]

This device will be helpful seniors to live much more independently

This device will be helpful seniors to live much more independently by easily notifying family members, friends and first responders if they need emergency medical assistance.

Oxford Connecticut, June 35, 2020 (GLOBE NEWSWIRE) -- Nxt-ID, Inc. (NASDAQ: NXTD) now announced that its wholly-owned subsidiary LogicMark, LLC will probably commence field testing of its newly designed WiFiNotifi device, a Personal Emergency Response System (PERS) that have been designed in order to make seniors and their families and friends with peacefulness. For seniors who will be living independently, and on most occasions alone or in made it easier for living facilities, the WiFiNotifi device lets them to alert family via text messaging should they need medical assistance with the touch of a button on the wearable pendant. The WiFiNotifi system can use their existing Wi-Fi and internet connection to send the message and also allow the friend or family member to respond to the text with a phone call from their particular smartphone. After initiating the video call, the friend/family member can certainly initiate a 3-way call towards local first responders whenever they determine that the individual requires medical emergency counselling. In addition, there will be Not any Monthly Monitoring Fees for this WiFiNotifi system as it utilizes the prevailing Wi-Fi network with-in your house or senior living factory.

The WiFiNotifi device can be a lightweight pendant which might be worn on the wrist, the belt clip, or on the lanyard. The device may be activated either by pressing one particular button or by this built-in fall detection to initiate a text to family/friends. With a built-in speaker and microphone while in the pendant, the communication between the parties will grant the user to obviously communicate their situation for getting the appropriate medical support. The device has very little base station, requires simply no landline, nor cellular association, no service contract no monthly monitoring fees. Vin Miceli, BOSS for Nxt-ID, Inc. commented that “the Company is quite excited about the prospects belonging to the new WiFiNotifi product and believes this product has great potential in terms of enhancing and growing the particular Company’s top line. The product is a very good value proposition with the consumer and will certainly expand our revenue accomplish into different revenue routes. ”

After completion of the field testing phase, which we expect taking approximately 30 – 1 OUT OF 3 days, the WiFiNotifi device will be sold through direct to be able to consumer channels, dealers and medical device distributors and the nation Department of Veteran Affairs. “With many seniors living using a fixed income, it’s important that we offer a solution that provides more mature adults and their family with a possibility to have protection within their home and peacefulness that they can afford without incurring monthly monitoring fees, ” said Kevin O’Connor, Chief executive of LogicMark. “We can see how the Covid-19 Pandemic disproportionately afflicted seniors, and for those older persons living alone this product will give you them with a affordable option to stay linked and reach out to get medical assistance. ”

The WiFiNotifi device will also be sold to older independent and assisted located facilities, providing an efficient technique for residents to notify staff every time they require assistance. If a resident is catagorized or presses the button to the pendant, the staff might be notified immediately and may initiate a two-way voice call to speak with the resident to quickly determine what they need. “It provides senior living facilities that has a cost effective option to make use of their existing infrastructure in addition to improve notification and connecting between residents and staff in when you need it, ” said O’Connor, when discussing the potential while in the institutional market. Added Vin Miceli, Nxt-ID CEO: “This is an significant corporate initiative for our own Company. Even before this COVID pandemic began, we were searching for ways to open up innovative distribution channels. The WiFiNotifi device will probably further this long-term arranged objective of our Corporation at opening up fresh channels and providing easier having access to a product that we believe might be increasingly important to families attempting to assure immediate access to beloved who may be dwelling remotely. ”

LogicMark is often a leading provider of PERS devices and has been providing systems with very little monthly fees that allow seniors to contact friends, family and 911 after the day of an emergency because 2006. In addition on the WiFiNotifi product, LogicMark as well provides no monthly price products that communicate over landline and cellular cpa affiliate networks.
https://www.itoping.com/Pedant-Crane-Control-pl8052195.html Pendant Control Station
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CASE STUDY - Growing Another Purchased Affiliate Site - Attempt #2 - Month 1 (April 2020)

Here we go again! I did a very active Case Study on this subreddit of taking a site from $1,000/mo to now $13,000/mo, selling it, retaining 25% equity, and still managing the site for a fee. Read all of that here in Month 10 of the Case Study. That site is doing well. We closed in on $13,000 profit in April 2020
I am back with another case study. Similar to the first case study, I also purchased this site very recently. Let's get started with where the domain stands as of when it was purchased.

Case Study Website Details

Why Did I Buy This Site

Let's get started on what I did in April 2020 right after buying the website.

Month 1: April 2020

I had a full month in April 2020 to stabilize the site, plus a few days in late March 2020 as well.
Let's start with some April 2020 stats and then we can get into the nitty-gritty of what I did to increase income:
Monetization:

Quick Wins for April 2020

Whenever I acquire a website, I like to go for quick wins. Here are the quick wins that I did within April 2020.

Conversion Rate Optimization (CRO)

If a website has traffic, it's easier to increase income through Conversion Rate Optimization. That's exactly what I did.
  1. Add more affiliate links: Affiliate links were missing on a few critical places on the main landing page of the website.
  2. Added Comparison tables above the fold
  3. Added Amazon Native Ads at the bottom of each post

Improve On-Page SEO

  1. Increase page speed, caching, etc: Changed server hosting to Digital Ocean with plugins like WP Rocket, and services like Cloudflare to make the site much faster
  2. Optimize Image size: Ran the site through ShortPixel to reduce image size
  3. Related Articles: pages on the website did not have any related articles at the bottom of the articles. Users were left with a "dead end" after reading the article. Adding a Related Post plugin increased the Number of Pages view, and decreased the Bounce Rate on the website immediately.
  4. Interlink Articles: Installed Link Whisper plugin. Use the plugin to easily link all of the articles to high-traffic potential articles.

Keyword Research

Using AHREFs, I found hundreds of product-related keywords. Since my domain is strong, I don't really care how much competition the keywords have as my site is an authority in the niche and it will take the top 3 positions rather quickly.
My focus now are keywords with the following format "Best X...", "X vs Y", and "X review". These are easy to rank for and very lucrative.

Content, Content, Content

Using the same process as in my first Case Study, I immediately hired a team of writers. Currently, I have 8 writers. Of those, 3 writers do hands-on reviews for brands that want to sponsor reviews. The others have some background in the niche but I do not give them products to review.
As I said, all of the writers are experts in the niche. Therefore, they actually have many of the products being reviewed. I make sure they write in the 1st person, share personal experiences, provide actual images of the products, etc. This provides a much more valuable article!

Integrated More Amazon Affiliate Links

The previous owner was not strongly promoting Amazon or any network for that matter. They were doing it as a hobby.
Comparison Tables: I immediately implemented comparison tables. I created my own HTML+CSS table so that I can embed both Amazon and other affiliate network links. I use AAWP to create the Amazon links that get embedded into my handmade tables. The tables look great on Desktop and Mobile.
Amazon Native Ads: I usually put one of these at the bottom of each post.

Applied to Other Affiliate Networks

Amazon cut commissions in April. This has caused many affiliates to diversify income. This was part of my plan anyway since most of the manufacturers I am promoting have private affiliate networks through Impact Radius, AvantLink, or Commission Junction.
Therefore, I applied to these networks. I currently am accepted to over 80 company affiliate programs through these networks.
The challenge that this site has is that most people buy random stuff in the niche when going to Amazon. Therefore, other programs will only work if these criteria are met:
If these are not met, then it makes no sense to promote such a product. Smaller priced products should be promoted through Amazon since you have a high chance of extra products being purchased.
Each niche is different. Do your own research on this.

CPA Offers

The niche I am in has many CPA offers through private networks, Clickbank, etc. Of the revenue generated above, $500 or so is from CPA offers.
I was accepted to a private CPA network with specific offers for this niche. Looking to expand into CPA offers over time with this site.

Email Newsletters

There are over 3,400 email subscribers. I have everything set up in Aweber costing about $50 per month.
Using Elementor, I setup popups on the site to capture email subscribers. I am getting about 10 subscribers per day average.
The email list has generated about $200 of revenue so far. This is how I structure the email blasts:
The email list generates traffic back to the site plus gets some revenue coming in. I will be testing the email list over time to see what sticks.
This is my first time with email lists so if you all have any suggestions do let me know.

Social Media

The social media following is above 180,000 for this site on it's Facebook page. The strategy is simple. Using Buffer.com, I schedule out articles 1 month in advance, 4 times day.
My strategy is as follows:
  1. Share Informative articles on the site
  2. Share Buying Guides
  3. Share CPA offers
  4. Share Product review articles with a link to Amazon or another network where the user can buy the product. hoping to generate a nice income from the Facebook following as well
Trying to continue growing the Facebook page. Any advice on how to grow apart from what I am doing, please let me know

June 2020 Plans

Here is what I plan to do in June 2020:
What do I expect in June 2020:
Thanks for reading! I hope you found some tidbits here that was useful. Questions, comments, and criticism welcome!
Edit:
I started a free newsletter where you can read more details of my case studies, how to buy grow sell sites, and more. I have 12 years of experience in this industry and sharing my expertise through the newsletter.
You can join here: https://websiteflipping.substack.com
submitted by msar123 to juststart [link] [comments]

Cost Per Action (CPA) Marketing is a affiliate model where a commission is paid when a user takes a specific action. These actions include filling out a form, getting a quote, signing up for a trial, or making a purchase. CPA marketing is like affiliate marketing and stands for cost per action marketing. This type of marketing, allows you, as the affiliate, to earn a commission or get paid, based on an action that the consumer takes. It’s Cost Per Action, or sometimes Cost Per Acquisition. CPA is available for just about anything, the same way as affiliate marketing. You can find it for a variety of products and services, in a wide range of niches. So, What Is Affiliate Marketing? “Affiliate marketing is a business model based on performance marketing.” A company will pay commission to affiliates who deliver them leads. Tell Me More! If you’ve heard about affiliate marketing, you’ve heard the stories. Yes, you can make a lot of money in affiliate marketing (read my affiliate marketing story CPA Affiliate Marketing provides you an opportunity to be high on the value chain so that you ultimately succeed in making the most money out of your website. So, you should use CPA Marketing as an internet marketing strategy to make money from your site.

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