Affiliate Marketing Made Simple: A Step-by-Step Guide

eCommerce Entrepreneurs

[link]

[TASK] Need a a web designer for a wordpress niche affiliate marketing website. $15 p/page

submitted by Nemitres to slavelabour [link] [comments]

Does anyone else hate Clickfunnels as much as I do? Is it a pyramid scheme???

Does anybody else get bombarded with ads all day every day from 20 something “elite CEOs” offering $97 courses that will teach you how to quit your 9-5 and make 6 figures with Facebook ads?
What is this all about????
Are these advertisements written and designed so poorly that they just appear to be a scam, or are they actually a pyramid scheme/scam?
submitted by codincatio to digital_marketing [link] [comments]

[For Hire] 🎨💻 Web Designer/Developer | UI/UX Design | Wordpress | Angular/React Apps | SEO | Next.js 3+ Years Experience

About

Hey, I'm Pedro. A Web Designer & Developer. With over 3 years of experience in the field and a degree in multimedia, I'm here to help you bring your next idea to life.

Services

Development

WordPress Development - WordPress design, development & optimizations.
Web App Development - Web Apps/PWA's using Angular or React
Static SSR Development - In case you're looking for a more Modern solution. I can build your website using JAMStack with Next.js

Design

UI/UX Web Design - Design your project from scratch using Figma.
UI/UX Redesign - Redesign and modernize your current website
Graphic Design - Posters, Infographics & Icons

Other

SEO & Speed Optimizations - Help you reach the front page of SERP's and increase your website's speed.
Affiliate Marketing - Need help getting into Affiliate marketing or optimizing your current website? Let's talk.

Latest Public Projects

Pedrospective - My Personal Blog built with Next.js
Hoi An Now - Redesign, Wordpress Development
Calisthenicz - Redesign, Wordpress Development & Speed Optimization
Here's an experimental version of my portfolio built with notion!

Pricing

Rate: 25$/hour, but I prefer working on fixed price projects.

Contact

Message me on Reddit if you need more info and to talk about your project or email me at [email protected]. Timezone: GMT+0/Lisbon
submitted by ThePlancher to forhire [link] [comments]

How to achieve explosive startup growth!

Here is the summary of the book Traction: How any startup can achieve explosive growth.
I hope that you find it useful!

Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing.
If you have traction, all your technical, market, and team risks become easier to handle. It becomes easier to fund-raise, hire, do press, partnerships, and acquisitions.
Traction trumps everything.

How to think about Traction?

Almost every failed startup has a product. What failed startups don’t have is enough customers.
You should spend your time in parallel, both constructing your product and testing traction channels.
This is what we call the 50 percent rule: spend 50 percent of your time on product and 50% on traction. This rule seems simple but it’s hard to follow because the pull to spend all your attention on the product is strong. You’re probably making a startup because you want to build a particular product. You have a vision, but a lot of traction activities are unknown and outside your vision and comfort zone. So you try to avoid them. Don’t.
Doing product and traction in parallel has these benefits:
Before trying to get traction, you’ll need to define what traction means for your company. You need to set a traction goal. Maybe your current startup goal is to raise funding or become profitable. How many customers do you need and at what rate? You should then focus on marketing activities that result in a significant impact on your traction goal. It should move the needle.
Your startup has 3 phases:

Phase I: Make something people want

In phase 1, your product has the most leaks, it really doesn’t hold water. You shouldn’t scale up your efforts now, but it’s important to send a small amount of water through the bucket so you can see where the holes are and plug them. \ Your goal in phase 1 is to get your first customers and prove your product can get traction. You focus on building your initial product and getting traction in ways that don’t scale: giving talks, writing guest posts, emailing people you know, attending conferences, and doing whatever you can to get in front of customers.

Some founders believe that startups either take off or don’t. Actually startups take off because the founders make them take off!
– Paul Graham

Phase II: Market something people want

Once you hone your product, you have product-market fit and customers are sticking around. Now is the time to scale up your traction efforts. You fine-tune your positioning and marketing messages.

Phase III: Scale your business

As your company grows, smaller traction strategies stop moving the needle, so you’ll start to scale.
In phase 3 you have an established business model and significant position in the market, and you’re focused on scaling to further dominate the market and to profit.

Traction for funding

When pursuing funding, first contact individuals who understand what you’re working on. The better your investors understand what you’re doing, the less traction they’ll need to see before they invest. Also, try friends and family who may not need to see any traction before investing as they’re investing in you personally.

To pivot or not to pivot

Many startups give up way too early. The first thing to look for is evidence of real product engagement, even if it’s only a few dedicated customers. If you have such an engagement, you might be giving up too soon. Look for the bright spots in your customer base and see if you can expand from that base.

How to get traction? The Bullseye framework

The Bullseye framework helps you find the channel that will get you traction. Most businesses actually get zero distribution channels to work. If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
You’re aiming for bullseye: the one channel at the center of the target that will unlock your next growth stage. Here are the 3 Bullseye framework steps:

Find what’s possible: The outer-ring

The first step in Bullseye is brainstorming every single traction channel. It’s important not to dismiss any channel in this step. Think of at least one idea for each channel. For example, social ads is a traction channel. Running ads on Facebook or Twitter is a channel strategy within social ads. You could research what marketing strategies worked in your industry as well as the history of companies in your space.

Find what’s probable: The middle-ring

Go around your outer-ring and promote your best and most exciting ideas to your middle-ring. For each traction channel in your middle ring, now construct a cheap traction test you can run to find if the idea is good or not. These tests need to answer the following questions:
  1. What’s the cost of acquiring customers?
  2. How many customers are available?
  3. Are they the right type of customers for you now?
You want to design small scale tests that don’t require much up-front cost or effort. For example, run 4 Facebook ads instead of 40.

Find what’s working: The inner-ring

The final step in Bullseye is to only focus on one channel that will move the needle for your startup: your core channel. At any stage of your startup, you should have one traction channel that you’re focusing on and optimizing.
Most founders mess this up by keeping around distracting marketing efforts in other channels.
If search engine marketing is significantly better for you than other channels, you should focus all your efforts on this core channel and uncover additional strategies and tactics within it.
If no channel seems promising after testing, the whole process should be repeated. If you tried several times with no success, then your product may require more tweaking and your bucket might be still leaky.

How to test traction?

Middle-ring tests: You should be running several cheap tests that give you an indication of how successful a given channel strategy could be.
Inner ring tests:
You’re doing two things:
  1. Optimize your chosen channel strategy to make it the best it can be.
  2. Discover better channel strategies within this traction channel.
There is always a set of things you can tweak. For targeting blogs, you can tweak which blogs to target, type of content, call to action, etc. For search engine marketing, you can tweak keywords, ad-copy, demographics, and landing pages.
A common approach is to use A/B testing, where A is the control group and B is the experimental group. The purpose of it is to measure the effectiveness of change in a button color, an ad image, or a different message on a web page. If the experimental group performs significantly better, you can apply the change, get the benefits, and run another test.
You can use tools such as Optimizely, Visual Website Optimizer, and Unbounce.
Over time, all marketing channels become saturated. To combat this, you should always be trying to discover new strategies and tactics within your channel and conduct small experiments. Also, experiment with new marketing platforms while they’re still in their infancy.

Tools

To track your tests you could start with a simple spreadsheet or use an analytics tool with cohort analysis. You’ll need to answer these questions:
  1. How many people landed on the website?
  2. What are the demographics of my best and worst customers?
  3. Are customers who interact with my support team more likely to stay?
A basic analytics tool like Clicky, Mixpanel, or Chartbeat can help you with these questions. You can use a spreadsheet as the tool to rank and prioritize traction channel strategies. You should include columns like how many customers are available, conversion rate, the cost to acquire a customer, lifetime value of a customer for every given strategy.

How to focus on the right traction goals? The critical path framework

Define your traction goal

You should always have an explicit traction goal you’re working towards. This could be 1,000 paying customers or 100 new daily customers, or 10% of your market. You want a goal where hitting the mark would change things significantly for your company’s outcome.
Once that is defined, you can work backward and set clear time-based subgoals. Such as reaching 1,000 customers by next quarter.
The key is to follow the critical path towards that goal and exclude all features and marketing activities that don’t help you reach your goal. Everything you decide to do should be assessed against your critical path.

Avoid traction biases

Your competitive advantage may be acquiring customers in ways your competition isn’t. That’s why it’s critical to avoid have traction biases. Stop your urge to refuse channels like speaking engagements, sales or affiliate marketing, business development, or trade shows just because you hate talking on the phone or you find the channel annoying or time-consuming.

Targetting blogs

Targeting blogs that your prospective customers read is one of the best ways to get your first wave customers.
Mint’s initial series of tests revealed that targeting blogs should be its core channel. They asked users to embed an “I want mint” badge on their personal blogs and rewarded them with a VIP access before other invitations were sent out. They also directly sponsored blogs. They sent bloggers a message with “Can I send you $500” as the subject and told them a bit about the product.
To find smaller blogs in your niche:
You can also target link-sharing communities like Reddit, Product Hunt, and Hacker News.
Dropbox, Codecademy, Quora, and Gumroad all got their first customers by sharing their products on HackerNews because their products were a good fit for users on that site.

Publicity

Starting out, an article in TechCrunch or The Huffington Post can boost your startup in the eyes of potential customers, investors, or partners. If you have a fascinating story with broad appeal, media outlets will want to hear from you.
It’s easier to start smaller when targeting big media outlets. Sites like TechCrunch and Lifehacker often pick up stories from smaller forums like Hacker News and subreddits. Instead of approaching TechCrunch, try blogs that TechCrunch reads and get story ideas from. It’s easier to get a smaller blog’s attention. Then you might get featured on TechCrunch and then The New York Times which reads TechCrunch!
What gets a reporter’s attention?
A good press angle makes people react emotionally. If it’s not interesting enough to elicit emotion, you don’t have a story worth pitching.
A good first step is using a service like Help A Reporter Out (HARO), where reporters request sources for articles they’re working on. It could get you a mention in the piece and help establish your credibility. Also, you could offer reporters commentary on stories related to your industries.
You can use Twitter to reach reporters online; almost all of them have Twitter accounts and you’d be surprised how few followers many of them have, but they can be highly influential with their content.
Once you have a solid story, you want to draw as much attention to it as you can:
Once your story has been established as a popular news item, try to drag it out as long as you can. Offer interviews that add to the story. Start “How We Did This” follow-up interviews.
As your startup grows you may consider hiring a PR firm or consultant.

Unconventional PR

Nearly every company attempts traditional publicity, but only a few focus on stunts and other unconventional ways to get buzz.

The publicity stunt

Customer Appreciation

Be awesome to your customers. Shortly after Alexis Ohanian launched Hipmunk, he sent out luggage tags and a handwritten note to the first several hundred people who mentioned the site on Twitter.
Holding a contest is also a great repeatable way to generate publicity and get word of mouth. Shopify has an annual Build a Business competition.
Great customer support is so rare that, if you make your customers happy, they’re likely to spread the news of your awesome product. Zappos is one of the best-known examples of a company with incredible customer service and they classify support as a marketing investment.

Search Engine Marketing (SEM)

SEM is placing ads on search engines like Google. It’s sometimes called “pay-per-click” because you only pay when a user clicks on an ad.
SEM works well for companies looking to sell directly to their target customer. You’re capturing people who are actively searching for solutions.
Click-Through Rate (CTR) The percentage of ad impressions that result in clicks to your site.
Cost per Click (CPC) The amount it costs to buy a click on an ad.
Cost per Acquisition (CPA) How much it costs you to acquire a customer, not just a click. If you buy clicks at $1 and 10% of people who hit your site make a purchase. This makes your CPA at $10.
CPA = CPC / conversion percentage

SEM to get early customer data

You can use SEM as a way to get early customer data in a controlled and predictable way. Even if you don’t expect to be profitable, you can decide to spend a certain amount of money to get an early base of customers and users to inform you about important metrics such as landing page conversion rates, average cost per customer, and lifetime value.
Archives.com used AdWords to drive traffic to their landing pages, even before they built a product, to test interest in a specific product approach. By measuring the CTR for each ad and conversions, they determined which product aspects were the most compelling to potential customers and what those people would actually pay for. When they finally built their product, they built something they knew the market would want.

SEM strategy

Find high-potential keywords, group them into ad groups, and test different ad copy and landing pages within each ad group. As data flows in, remove underperforming ads and landing pages and make tweaks to keep improving results.
Use tools like Optimizely and Visual Website Optimizer to run A/B tests on your landing pages.

Keyword research

Use Google’s keyword planner to discover top keywords your target customers use to find products like yours. You could also use tools such as KeywordSpy, SEMrush, and SpyFu to discover keywords your competition is using.
You can refine your keyword list by adding more terms to the end of each base term to create long-tail keywords. They’re less competitive and have lower search volumes which makes them ideal for testing on smaller groups of customers.
SEM is more expensive for more competitive keywords, so you’ll need to limit yourself to keywords with profitable conversion rates.
You shouldn’t expect your campaigns to be profitable right away, but if you can run a campaign that breaks even after a short period of time, then SEM could be an excellent channel for you to focus on.

Writing ads

Write ads with titles that are catchy, memorable, and relevant to the keywords you’ve paired with it. Include the keyword at least once in the body of your ad and conclude with a prominent call to action like “Check out discounted Nike sneakers!”
Each of your ads and ad groups will have a quality score associated with it. A high-quality score will get you better ad placements and better ad pricing. Click-through rate has the biggest influence on quality score, so you should tailor your ads to the keywords. Google assigns a low-quality score to ads with CTRs below 1.5%

Tactics

Social and Display Ads

Display ads are banner ads you see on websites. Social ads are ads you see on social sites like Facebook and Twitter.
Large display campaigns are often used for branding and awareness, much like offline ads. They can also elicit a direct response such as signing up for an email newsletter or buying a product.
Social ads perform exceptionally well is when they’re used to build an audience and engage with them over time, and eventually convert them to customers.

Display ads

The largest display ad networks are Google Display Network, BuySellAds, Advertising.com, Tribal Fusion, Conversant, and Adblade. Niche ad networks focus on smaller sites that fit certain audience demographics, such as dog lovers or Apple fanatics.
To get started in display advertising, you could start to find out types of ads that work in your industry. You could use tools like MixRank and Adbeat to show you ads your competitors are running and where they place them. Alexa and Quantcast can help you determine who visits the sites that feature your competitors’ ads.

Social ads

Social ads work well for creating interest among potential new customers. The goal is often awareness oriented, not conversion oriented. A purchase takes place further down the line. People visit social media sites for entertainment and interaction, not to see ads.
An effective social ad strategy takes advantage of this reality. Use ads to start conversations about your products by creating compelling content. Instead of directing people to a conversion page, direct them to a piece of content that explains why you developed your product or has other purposes than immediately completing a sale. If you have a piece of content that has high organic reach, when you put paid ads behind that piece, magic happens. Paid is only as good as the content you put behind it. You should employ social ads when you know that a fire is starting around your message and you want to put more oil on it.
Major social sites you may consider are LinkedIn, Twitter, Facebook, StumbleUpon, Foursquare, Tumblr, Reddit, YouTube, and many others.

Offline Ads

Even today, advertisers spend more on offline ads than they do online. When buying offline ads, You should try to advertise to demographics that match up with your target audience. Ask for an audience prospectus or ad kit.
Not sure if magazine ads are a good channel for you? Buy a small ad in a niche publication and give it a test. Want to see if newspapers would be good? Buy a few ads in a local paper. You can also try radio ads and billboards.

Magazine ads

A compelling magazine or newspaper ad will have an attention-grabbing header, an eye-catching graphic, and a description of the product’s benefits. Also, you should have a strong call to action, like an offer to get a free book.

Direct mail

You could also try direct mail by searching for “direct mail lists” and find companies selling such information. (Beware that it can be perceived as spammy)

Local print

You could also try local print ads like local fliers, directories, calendars, church bulletins, community newsletters, coupon booklets, or yellow pages. These work really well for cheap if you want to get early traction for your company in a specific area.

Outdoor advertising

If you want to buy space on a billboard, you could contact companies like Lamar, Clear Channel, or Outfront Media. Billboards aren’t effective for people to take immediate action, but it’s extremely effective for raising awareness around events, like concerts and conferences.
DuckDuckGo bought a billboard in Google’s backyard and it got big attention and press coverage.
Transit ads can be effective as a direct response tool. You can contact Blue Line Media to help you with Transit ads.

Radio and TV

Radio ads are priced on a cost per point (CPP) basis, where each point represents what it will cost to reach 1% of the station’s listeners. It also depends on your market, when the commercial runs and how many ads you’ve bought.
TV ads are often used as branding mechanisms. Quality is critical for it and production costs can run to tens of thousands. Higher-end ones can cost $200K to make. You’ll also need an average of $350,000 for actual airtime. For smaller startups, you could try local TV spots which is much cheaper.
Infomercials work really well for products in categories like Workout equipment, household products, health products, and work-from-home businesses. They can cost between $50,000 and $500,000, and they’re always direct-response.

Search Engine Optimization (SEO)

SEO is improving your ranking in search engines in order to get more people to your site.
The most important thing to know about SEO is that the more high-quality links you have to a given site or page, the higher it will rank. You should also make sure you’re using the keywords you want to target appropriately on your pages, like in your page titles and headings.
There are 2 strategies to choose from: fat-head and long-tail.
Fat-head: These are one and two-word searches like “Dishwashers,” and “Facebook.” They are searched a lot and make about 30% of searches and are called.
Long-tail: These are longer searches that don’t get searched as much but add up to the majority of searches made. They make up 70% of searches.
When determining which strategy to use, you should keep in mind that the percentage of clicks drops off dramatically as you rank lower. Only 10% of clicks occur beyond the first page.

Fat-head strategy

To find out if fat-head is worthwhile, research what terms people use to find products in your industry, and then see if search volumes are large enough to move the needle. You can use the keyword planner tool for that. You want to find terms that have enough volume such that if you captured 10% for a given term, it would be meaningful.
The next step is determining the difficulty of ranking high for each term. Use tools like Open Site Explorer. If a competitor has thousands of links for a term, it will likely take a lot of focus on building links and optimizing to rank above them.
Next, narrow your list of targeted keywords to just a handful. Go to Google Trends to see how your keywords have been doing. Are they searched more or less often in the last year? You can further test keywords by buying SEM ads against them. If they convert well, then you have an indication that these keywords could get you strong growth.
Next, orient your site around the terms you’ve chosen. Include phrases you are targeting in your page titles and homepage. Get other sites to link to your site. Links with exact phrase matching from high-quality sites will give you a significant boost.

Long-Tail strategy

Because it’s difficult to rank high for competitive fat-head terms, a popular SEO strategy for early-stage startups is to focus on long-tail. If you bundle a lot of long-term keywords together you can reach a meaningful number of customers.
Find out what are search volumes for a bunch of long-tail keywords in your industry? Do they add up to meaningful amounts? Also, take a look at the analytics software you use on your site or google search console to find some of the search terms people are already using to get to your site. If you’re naturally getting a significant amount of traffic from long-tail keywords, then the strategy might be a good fit. Also, check if competitors use this strategy. If they have a lot of landing pages (search for site:domain.com in google), then it’s a sign that this strategy works for your market. Also, check Alexa search rankings and look at the percentage of visitors your competitors are receiving from search.
If you proceed with a long-tail SEO strategy, you’ll need to produce significant amounts of quality content. If you can’t invest time in that, you can pay a freelancer from Upwork to write an article for every search phrase you want to target.
Another way is to use content that naturally flows from your business. Ask yourself: what data do we naturally collect or generate that other people may find useful. Large businesses like Yelp, TripAdvisor, and Wikipedia all gained most of their traffic by producing automated long-tail content. Sometimes the data is hidden behind a login screen and all you need to do is expose it to search engines, or aggregate it in a useful manner.

How to get links?

Don’t buy links, you’ll be penalized by search engines for it. Instead, you can do:

Content Marketing

Companies like Moz and Unbounce have well-known company blogs that are their biggest source of customer acquisition.
Unbounce started a blog and an email list from day one. They used social media to drive readers to your blog. They pinged twitter influencers to ask for feedback, gave away free infographics, and e-books. These actions don’t scale but they push them to a point where their content will spread on its own.
OkCupid is a free online dating site. They intentionally wrote controversial posts like “How your race affects the messages you get” to generate traffic and conversation.

Tactics

Email Marketing

Email marketing is a personal channel. Messages from your company sit next to emails from friends and family. That’s why email marketing works best when personalized. It can be used to build familiarity with prospects, acquire customers, and retain customers you already have.

Email marketing to Find customers

Email marketing to Engage customers

If a customer never gets the value of your product, how can you expect them to pay for it or recommend it to others?

Email marketing to Retain customers

Email marketing can be the most effective channel to bring people back to your site. Twitter sends you an email with a weekly digest of popular tweets and your new notifications.
More business-oriented products usually focus on reminders, reports, and information about how you’re getting value from the product. Mint sends a weekly financial summary to show your expenses and income over the previous week.
You can also use it to surprise and delight your customers. Planscope sends a weekly email to customers telling them how much they made that week. Photo apps will send you pictures you took a year ago.

Email marketing to Drive revenue

You can send a series of emails aimed at upselling customers.
WP Engine sends prospects an email course about Wordpress, and near the end of the email, they make a pitch to signup for its premium Wordpress hosting service.
If one of your customers abandoned a shopping cart, send her a targeted email a day or two later with a special offer for whatever item is left in the cart.
You can use email to explain a premium feature a customer is missing out on and how it can help them in a big way.

Email marketing to get referrals

Groupon generates referrals by incentivizing people to tell their friends about discounts.

Tactics

Viral Marketing

Viral marketing is getting your existing customers to refer others to your product. It was the driving force behind the explosive growth of Facebook, Twitter, WhatsApp, Dropbox, Instagram, Snapchat, and Pinterest.
It’s so powerful that even if you can’t achieve exponential growth with it, you can still get meaningful growth. If your customer refers a new customer within the first week, you’ll go from ten customers to twenty and double every week without any additional marketing.
The oldest form of virality occurs when your product is so remarkable that people naturally tell others about it — pure word of mouth.
Inherent virality occurs when you can get value from a product only by inviting other customers, like Skype, Snapchat, and WhatsApp.
Others grow by encouraging collaboration like Google Docs.
Some embed virality like adding “Get a free email account with Hotmail” or “Sent from iPhone” to default signatures. Mailchimp and other email marketing products add branding to free customers’ emails.
Some incentivize customers to move through a viral loop, like Dropbox giving you more space if you invite friends to sign up. Airbnb, Uber, and PayPal give you account credits for referring friends.
Some add embedded buttons and widgets to grow virally, like Reddit and YouTube.
Some broadcast users activities on their social networks, like Spotify posting on Facebook when you play a song, or Pinterest when you pin content.
The viral coefficient K is the number of additional customers you can get for each customer you bring in. It depends on i, the number of invites sent per user, and conversion percentage (who will actually sign up after receiving an invite)
K = i * conversion percentage
Any viral coefficient above 1 will result in exponential growth. Any viral coefficient over 0.5 helps your efforts to grow considerably.
You can increase the number of invites per user i by including features that encourage sharing, such as posting to social networks. You can increase the conversion percentage by testing different signup flows. Try cutting out pages or signup fields.
Viral cycle time is how long it takes a user to go through your viral loop. Shortening your cycle time drastically increases the rate at which you go viral. You can do it by creating urgency or incentivizing customers to move through the loops.

Tactics

Engineering as Marketing

You can build tools like calculators, widgets, and educational microsites to get your company in front of potential customers.
HubSpot has Marketing Grade, a free marketing review tool. It’s free, gives you valuable information, and provides HubSpot with the information they use to qualify you as a potential prospect.
Moz has two free SEO tools, Followerwong and Open Site Explorer. They’ve driven tens of thousands of leads for Moz.
WP Engine has a speed testing tool that asks only for an email address in exchange for a detailed report on your site’s speed.

Business Development

With business development, you’re partnering to reach customers in a way that benefits both parties.
Google got most of its initial traction from a partnership with Netscape to be the default search engine and an agreement with Yahoo to power its online searches.
Business development can take the form of:
You should have already defined your traction goal and milestones, and you shouldn’t accept any partnership that doesn’t align with it. Many startups waste resources because it’s tempting to make deals with bigger companies.

Sales

Sales is the process of generating leads, qualifying them, and converting them into paying customers. It’s particularly useful for expensive and enterprise products.

Structuring the sales conversation

Situation questions. Ask one or two questions per conversation. The more you ask situation questions, the less likely they’re going to close.
Problem questions. Use sparingly.
Implication questions. Meant to make a prospect aware of the large implications that stem from the problem.
Need-payoff questions. Focus attention on your solution and get buyers to think about the benefits of solving the problem.

Cold calls

Be judicious about the people you contact. You want someone who is one-two levels up in the organization. They have enough perspective on the problem and some authority for decision making. Avoid starting at the top unless you’re calling a very small business.
Try to get answers about:

Tactics

It’s better to gain traction through a marketing channel first, then use sales as a conversion tool to close leads. The next stage is lead qualification: determine how ready a prospect is to buy. Once you’ve qualified the leads, you should lay out exactly what are you going to do for the customer. Set up a timetable for it and get them to commit with a yes or no whether they’re going to buy. Closing leads can be done by a sales team who does a webinar or product demo and has an ongoing email sequence that ends with a purchase request. In other cases, you may need a field sales team that actually visits prospective customers for some part of the process.
A checklist that can help you with sales:
I removed the last sections because of the post character limit. Here are two:
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submitted by ViralMedia007 to FREECoursesEveryday [link] [comments]

Part 2: A great tip for Brazilians, Venezuelans and other nationalities which choose to play Tibia as their main income

Hello,
I have gotten so many replies and messages since my last post in this thread, that I can't answer them all individually. Previous topic:
https://www.reddit.com/TibiaMMO/comments/h8tu5u/a_great_tip_for_brazilians_venezuelans_and_othe
It has been shared on multiple subreddits so I have no idea where to even post this. But I'd like to come up with a follow-up thread with some more information. The internet is the most powerful tool that mankind has ever invented. You have the ability to reach thousands, millions and even billions of people with just a computer and some internet access.
If you're on this subreddit, chances are you're already playing Tibia and you already have a computer and internet access. It doesn't need to be the best internet, but as long as websites will load (eventually) you are good to go.
In this topic I will go more in-depth on web development and software engineering. If you have a very slow internet connection, you may want to look into web development instead of software development. An application/software is much heavier (larger file size) than a website. And most developer jobs require that you send and download files, back and forth, between you and your company's server. So if you feel like your internet is too slow to send a lot of files - do not worry! There are plenty of jobs.
First, I will go through some more details on how to learn web development and software development. After that, I will list a few other kinds of jobs that you can do remotely. These types of jobs can be done from anywhere in the world as long as you have internet access.

Part 1: Some languages you should learn
What is web development? Well, it can be a lot of things. You perhaps make websites for shops/restaurants/hair dressers/dentists, or you work for a big company and work on their web application, like Outlook, Discord or Spotify (which can all be accessed via a browser: their web app). You can also work with design and user experience, instead of programming. Being a web developer can mean so many different things, it's impossible to name them all. But most web developers are just developers: they program. They make websites, and they either sell the websites to companies (as a consultant) or you work full/part-time for a company.
I can not provide in-depth information about every single thing, but I can give you some pointers. The very basics any web developer should know is this:

Part 2: Technologies and useful tools
To become a web developer you will need a few tools. You need a text editor, a FTP client, a SSH client and some other things. Also a good browser.

Other things you may want to look into:
Web services, SSL certificates, Search Engine Optimization, Databases, API, Algorithms, Data Structures

Part 3: Learning platforms

If you want to learn in-depth about algorithms, data structures and more. Then you can take a look at the curriculum of the top-tier universities of USA. Such as: UC Berkeley, Harvard and MIT. These courses are very hard and are specifically for people who want to become experts in software engineering. You can enroll some of them for free, like the one on Harvard. And by having a such diploma (which costs $90 extra) can get you a lot of job opportunities. You can enroll those courses if you want, but it can have a fee. But just take a look at what they are studying and try do their exercises, that is 100% free. Get the knowledge. It's mostly on video too! These course below are the very same courses that many of the engineers at Facebook, Google, Amazon, Apple, Netflix, Uber, AirBnb, Twitter, LinkedIn, Microsoft, etc. has taken. It's what majority of people in Silicon Valley studied. And it's among the best classes that you can take. These course are held by some of the world's best professors in IT.

UC Berkeley: CS 61a & CS 61b:

Harvard University: CS50 (free enrollment --- 90$ to get a certificate).

MIT (Massachusetts Institute of Technology): 6.006

Part 4: Finding jobs
Portfolio / Code Sharing / Source Control:

Part 5: Other types of jobs you can work with (remotely) - with/without coding experience

You can find information about all of the things I have mentioned by using YouTube or Google search.
Hope it helps.

And I hope that in 1 year, there will be at least some new web developers in Brazil, Venezuela and other countries in South America.
submitted by International-Unit-8 to TibiaMMO [link] [comments]

Free marketing guide for startups: How to achieve explosive growth!

Here is the summary of the book Traction: How any startup can achieve explosive growth.
I hope that you find it useful!

Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing.
If you have traction, all your technical, market, and team risks become easier to handle. It becomes easier to fund-raise, hire, do press, partnerships, and acquisitions.
Traction trumps everything.

How to think about Traction?

Almost every failed startup has a product. What failed startups don’t have is enough customers.
You should spend your time in parallel, both constructing your product and testing traction channels.
This is what we call the 50 percent rule: spend 50 percent of your time on product and 50% on traction. This rule seems simple but it’s hard to follow because the pull to spend all your attention on the product is strong. You’re probably making a startup because you want to build a particular product. You have a vision, but a lot of traction activities are unknown and outside your vision and comfort zone. So you try to avoid them. Don’t.
Doing product and traction in parallel has these benefits:
Before trying to get traction, you’ll need to define what traction means for your company. You need to set a traction goal. Maybe your current startup goal is to raise funding or become profitable. How many customers do you need and at what rate? You should then focus on marketing activities that result in a significant impact on your traction goal. It should move the needle.
Your startup has 3 phases:

Phase I: Make something people want

In phase 1, your product has the most leaks, it really doesn’t hold water. You shouldn’t scale up your efforts now, but it’s important to send a small amount of water through the bucket so you can see where the holes are and plug them. \ Your goal in phase 1 is to get your first customers and prove your product can get traction. You focus on building your initial product and getting traction in ways that don’t scale: giving talks, writing guest posts, emailing people you know, attending conferences, and doing whatever you can to get in front of customers.

Some founders believe that startups either take off or don’t. Actually startups take off because the founders make them take off!
– Paul Graham

Phase II: Market something people want

Once you hone your product, you have product-market fit and customers are sticking around. Now is the time to scale up your traction efforts. You fine-tune your positioning and marketing messages.

Phase III: Scale your business

As your company grows, smaller traction strategies stop moving the needle, so you’ll start to scale.
In phase 3 you have an established business model and significant position in the market, and you’re focused on scaling to further dominate the market and to profit.

Traction for funding

When pursuing funding, first contact individuals who understand what you’re working on. The better your investors understand what you’re doing, the less traction they’ll need to see before they invest. Also, try friends and family who may not need to see any traction before investing as they’re investing in you personally.

To pivot or not to pivot

Many startups give up way too early. The first thing to look for is evidence of real product engagement, even if it’s only a few dedicated customers. If you have such an engagement, you might be giving up too soon. Look for the bright spots in your customer base and see if you can expand from that base.

How to get traction? The Bullseye framework

The Bullseye framework helps you find the channel that will get you traction. Most businesses actually get zero distribution channels to work. If you can get even a single distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.
You’re aiming for bullseye: the one channel at the center of the target that will unlock your next growth stage. Here are the 3 Bullseye framework steps:

Find what’s possible: The outer-ring

The first step in Bullseye is brainstorming every single traction channel. It’s important not to dismiss any channel in this step. Think of at least one idea for each channel. For example, social ads is a traction channel. Running ads on Facebook or Twitter is a channel strategy within social ads. You could research what marketing strategies worked in your industry as well as the history of companies in your space.

Find what’s probable: The middle-ring

Go around your outer-ring and promote your best and most exciting ideas to your middle-ring. For each traction channel in your middle ring, now construct a cheap traction test you can run to find if the idea is good or not. These tests need to answer the following questions:
  1. What’s the cost of acquiring customers?
  2. How many customers are available?
  3. Are they the right type of customers for you now?
You want to design small scale tests that don’t require much up-front cost or effort. For example, run 4 Facebook ads instead of 40.

Find what’s working: The inner-ring

The final step in Bullseye is to only focus on one channel that will move the needle for your startup: your core channel. At any stage of your startup, you should have one traction channel that you’re focusing on and optimizing.
Most founders mess this up by keeping around distracting marketing efforts in other channels.
If search engine marketing is significantly better for you than other channels, you should focus all your efforts on this core channel and uncover additional strategies and tactics within it.
If no channel seems promising after testing, the whole process should be repeated. If you tried several times with no success, then your product may require more tweaking and your bucket might be still leaky.

How to test traction?

Middle-ring tests: You should be running several cheap tests that give you an indication of how successful a given channel strategy could be.
Inner ring tests:
You’re doing two things:
  1. Optimize your chosen channel strategy to make it the best it can be.
  2. Discover better channel strategies within this traction channel.
There is always a set of things you can tweak. For targeting blogs, you can tweak which blogs to target, type of content, call to action, etc. For search engine marketing, you can tweak keywords, ad-copy, demographics, and landing pages.
A common approach is to use A/B testing, where A is the control group and B is the experimental group. The purpose of it is to measure the effectiveness of change in a button color, an ad image, or a different message on a web page. If the experimental group performs significantly better, you can apply the change, get the benefits, and run another test.
You can use tools such as Optimizely, Visual Website Optimizer, and Unbounce.
Over time, all marketing channels become saturated. To combat this, you should always be trying to discover new strategies and tactics within your channel and conduct small experiments. Also, experiment with new marketing platforms while they’re still in their infancy.

Tools

To track your tests you could start with a simple spreadsheet or use an analytics tool with cohort analysis. You’ll need to answer these questions:
  1. How many people landed on the website?
  2. What are the demographics of my best and worst customers?
  3. Are customers who interact with my support team more likely to stay?
A basic analytics tool like Clicky, Mixpanel, or Chartbeat can help you with these questions. You can use a spreadsheet as the tool to rank and prioritize traction channel strategies. You should include columns like how many customers are available, conversion rate, the cost to acquire a customer, lifetime value of a customer for every given strategy.

How to focus on the right traction goals? The critical path framework

Define your traction goal

You should always have an explicit traction goal you’re working towards. This could be 1,000 paying customers or 100 new daily customers, or 10% of your market. You want a goal where hitting the mark would change things significantly for your company’s outcome.
Once that is defined, you can work backward and set clear time-based subgoals. Such as reaching 1,000 customers by next quarter.
The key is to follow the critical path towards that goal and exclude all features and marketing activities that don’t help you reach your goal. Everything you decide to do should be assessed against your critical path.

Avoid traction biases

Your competitive advantage may be acquiring customers in ways your competition isn’t. That’s why it’s critical to avoid have traction biases. Stop your urge to refuse channels like speaking engagements, sales or affiliate marketing, business development, or trade shows just because you hate talking on the phone or you find the channel annoying or time-consuming.

Targetting blogs

Targeting blogs that your prospective customers read is one of the best ways to get your first wave customers.
Mint’s initial series of tests revealed that targeting blogs should be its core channel. They asked users to embed an “I want mint” badge on their personal blogs and rewarded them with a VIP access before other invitations were sent out. They also directly sponsored blogs. They sent bloggers a message with “Can I send you $500” as the subject and told them a bit about the product.
To find smaller blogs in your niche:
You can also target link-sharing communities like Reddit, Product Hunt, and Hacker News.
Dropbox, Codecademy, Quora, and Gumroad all got their first customers by sharing their products on HackerNews because their products were a good fit for users on that site.

Publicity

Starting out, an article in TechCrunch or The Huffington Post can boost your startup in the eyes of potential customers, investors, or partners. If you have a fascinating story with broad appeal, media outlets will want to hear from you.
It’s easier to start smaller when targeting big media outlets. Sites like TechCrunch and Lifehacker often pick up stories from smaller forums like Hacker News and subreddits. Instead of approaching TechCrunch, try blogs that TechCrunch reads and get story ideas from. It’s easier to get a smaller blog’s attention. Then you might get featured on TechCrunch and then The New York Times which reads TechCrunch!
What gets a reporter’s attention?
A good press angle makes people react emotionally. If it’s not interesting enough to elicit emotion, you don’t have a story worth pitching.
A good first step is using a service like Help A Reporter Out (HARO), where reporters request sources for articles they’re working on. It could get you a mention in the piece and help establish your credibility. Also, you could offer reporters commentary on stories related to your industries.
You can use Twitter to reach reporters online; almost all of them have Twitter accounts and you’d be surprised how few followers many of them have, but they can be highly influential with their content.
Once you have a solid story, you want to draw as much attention to it as you can:
Once your story has been established as a popular news item, try to drag it out as long as you can. Offer interviews that add to the story. Start “How We Did This” follow-up interviews.
As your startup grows you may consider hiring a PR firm or consultant.

Unconventional PR

Nearly every company attempts traditional publicity, but only a few focus on stunts and other unconventional ways to get buzz.

The publicity stunt

Customer Appreciation

Be awesome to your customers. Shortly after Alexis Ohanian launched Hipmunk, he sent out luggage tags and a handwritten note to the first several hundred people who mentioned the site on Twitter.
Holding a contest is also a great repeatable way to generate publicity and get word of mouth. Shopify has an annual Build a Business competition.
Great customer support is so rare that, if you make your customers happy, they’re likely to spread the news of your awesome product. Zappos is one of the best-known examples of a company with incredible customer service and they classify support as a marketing investment.

Search Engine Marketing (SEM)

SEM is placing ads on search engines like Google. It’s sometimes called “pay-per-click” because you only pay when a user clicks on an ad.
SEM works well for companies looking to sell directly to their target customer. You’re capturing people who are actively searching for solutions.
Click-Through Rate (CTR) The percentage of ad impressions that result in clicks to your site.
Cost per Click (CPC) The amount it costs to buy a click on an ad.
Cost per Acquisition (CPA) How much it costs you to acquire a customer, not just a click. If you buy clicks at $1 and 10% of people who hit your site make a purchase. This makes your CPA at $10.
CPA = CPC / conversion percentage

SEM to get early customer data

You can use SEM as a way to get early customer data in a controlled and predictable way. Even if you don’t expect to be profitable, you can decide to spend a certain amount of money to get an early base of customers and users to inform you about important metrics such as landing page conversion rates, average cost per customer, and lifetime value.
Archives.com used AdWords to drive traffic to their landing pages, even before they built a product, to test interest in a specific product approach. By measuring the CTR for each ad and conversions, they determined which product aspects were the most compelling to potential customers and what those people would actually pay for. When they finally built their product, they built something they knew the market would want.

SEM strategy

Find high-potential keywords, group them into ad groups, and test different ad copy and landing pages within each ad group. As data flows in, remove underperforming ads and landing pages and make tweaks to keep improving results.
Use tools like Optimizely and Visual Website Optimizer to run A/B tests on your landing pages.

Keyword research

Use Google’s keyword planner to discover top keywords your target customers use to find products like yours. You could also use tools such as KeywordSpy, SEMrush, and SpyFu to discover keywords your competition is using.
You can refine your keyword list by adding more terms to the end of each base term to create long-tail keywords. They’re less competitive and have lower search volumes which makes them ideal for testing on smaller groups of customers.
SEM is more expensive for more competitive keywords, so you’ll need to limit yourself to keywords with profitable conversion rates.
You shouldn’t expect your campaigns to be profitable right away, but if you can run a campaign that breaks even after a short period of time, then SEM could be an excellent channel for you to focus on.

Writing ads

Write ads with titles that are catchy, memorable, and relevant to the keywords you’ve paired with it. Include the keyword at least once in the body of your ad and conclude with a prominent call to action like “Check out discounted Nike sneakers!”
Each of your ads and ad groups will have a quality score associated with it. A high-quality score will get you better ad placements and better ad pricing. Click-through rate has the biggest influence on quality score, so you should tailor your ads to the keywords. Google assigns a low-quality score to ads with CTRs below 1.5%

Tactics

Social and Display Ads

Display ads are banner ads you see on websites. Social ads are ads you see on social sites like Facebook and Twitter.
Large display campaigns are often used for branding and awareness, much like offline ads. They can also elicit a direct response such as signing up for an email newsletter or buying a product.
Social ads perform exceptionally well is when they’re used to build an audience and engage with them over time, and eventually convert them to customers.

Display ads

The largest display ad networks are Google Display Network, BuySellAds, Advertising.com, Tribal Fusion, Conversant, and Adblade. Niche ad networks focus on smaller sites that fit certain audience demographics, such as dog lovers or Apple fanatics.
To get started in display advertising, you could start to find out types of ads that work in your industry. You could use tools like MixRank and Adbeat to show you ads your competitors are running and where they place them. Alexa and Quantcast can help you determine who visits the sites that feature your competitors’ ads.

Social ads

Social ads work well for creating interest among potential new customers. The goal is often awareness oriented, not conversion oriented. A purchase takes place further down the line. People visit social media sites for entertainment and interaction, not to see ads.
An effective social ad strategy takes advantage of this reality. Use ads to start conversations about your products by creating compelling content. Instead of directing people to a conversion page, direct them to a piece of content that explains why you developed your product or has other purposes than immediately completing a sale. If you have a piece of content that has high organic reach, when you put paid ads behind that piece, magic happens. Paid is only as good as the content you put behind it. You should employ social ads when you know that a fire is starting around your message and you want to put more oil on it.
Major social sites you may consider are LinkedIn, Twitter, Facebook, StumbleUpon, Foursquare, Tumblr, Reddit, YouTube, and many others.

Offline Ads

Even today, advertisers spend more on offline ads than they do online. When buying offline ads, You should try to advertise to demographics that match up with your target audience. Ask for an audience prospectus or ad kit.
Not sure if magazine ads are a good channel for you? Buy a small ad in a niche publication and give it a test. Want to see if newspapers would be good? Buy a few ads in a local paper. You can also try radio ads and billboards.

Magazine ads

A compelling magazine or newspaper ad will have an attention-grabbing header, an eye-catching graphic, and a description of the product’s benefits. Also, you should have a strong call to action, like an offer to get a free book.

Direct mail

You could also try direct mail by searching for “direct mail lists” and find companies selling such information. (Beware that it can be perceived as spammy)

Local print

You could also try local print ads like local fliers, directories, calendars, church bulletins, community newsletters, coupon booklets, or yellow pages. These work really well for cheap if you want to get early traction for your company in a specific area.

Outdoor advertising

If you want to buy space on a billboard, you could contact companies like Lamar, Clear Channel, or Outfront Media. Billboards aren’t effective for people to take immediate action, but it’s extremely effective for raising awareness around events, like concerts and conferences.
DuckDuckGo bought a billboard in Google’s backyard and it got big attention and press coverage.
Transit ads can be effective as a direct response tool. You can contact Blue Line Media to help you with Transit ads.

Radio and TV

Radio ads are priced on a cost per point (CPP) basis, where each point represents what it will cost to reach 1% of the station’s listeners. It also depends on your market, when the commercial runs and how many ads you’ve bought.
TV ads are often used as branding mechanisms. Quality is critical for it and production costs can run to tens of thousands. Higher-end ones can cost $200K to make. You’ll also need an average of $350,000 for actual airtime. For smaller startups, you could try local TV spots which is much cheaper.
Infomercials work really well for products in categories like Workout equipment, household products, health products, and work-from-home businesses. They can cost between $50,000 and $500,000, and they’re always direct-response.

Search Engine Optimization (SEO)

SEO is improving your ranking in search engines in order to get more people to your site.
The most important thing to know about SEO is that the more high-quality links you have to a given site or page, the higher it will rank. You should also make sure you’re using the keywords you want to target appropriately on your pages, like in your page titles and headings.
There are 2 strategies to choose from: fat-head and long-tail.
Fat-head: These are one and two-word searches like “Dishwashers,” and “Facebook.” They are searched a lot and make about 30% of searches and are called.
Long-tail: These are longer searches that don’t get searched as much but add up to the majority of searches made. They make up 70% of searches.
When determining which strategy to use, you should keep in mind that the percentage of clicks drops off dramatically as you rank lower. Only 10% of clicks occur beyond the first page.

Fat-head strategy

To find out if fat-head is worthwhile, research what terms people use to find products in your industry, and then see if search volumes are large enough to move the needle. You can use the keyword planner tool for that. You want to find terms that have enough volume such that if you captured 10% for a given term, it would be meaningful.
The next step is determining the difficulty of ranking high for each term. Use tools like Open Site Explorer. If a competitor has thousands of links for a term, it will likely take a lot of focus on building links and optimizing to rank above them.
Next, narrow your list of targeted keywords to just a handful. Go to Google Trends to see how your keywords have been doing. Are they searched more or less often in the last year? You can further test keywords by buying SEM ads against them. If they convert well, then you have an indication that these keywords could get you strong growth.
Next, orient your site around the terms you’ve chosen. Include phrases you are targeting in your page titles and homepage. Get other sites to link to your site. Links with exact phrase matching from high-quality sites will give you a significant boost.

Long-Tail strategy

Because it’s difficult to rank high for competitive fat-head terms, a popular SEO strategy for early-stage startups is to focus on long-tail. If you bundle a lot of long-term keywords together you can reach a meaningful number of customers.
Find out what are search volumes for a bunch of long-tail keywords in your industry? Do they add up to meaningful amounts? Also, take a look at the analytics software you use on your site or google search console to find some of the search terms people are already using to get to your site. If you’re naturally getting a significant amount of traffic from long-tail keywords, then the strategy might be a good fit. Also, check if competitors use this strategy. If they have a lot of landing pages (search for site:domain.com in google), then it’s a sign that this strategy works for your market. Also, check Alexa search rankings and look at the percentage of visitors your competitors are receiving from search.
If you proceed with a long-tail SEO strategy, you’ll need to produce significant amounts of quality content. If you can’t invest time in that, you can pay a freelancer from Upwork to write an article for every search phrase you want to target.
Another way is to use content that naturally flows from your business. Ask yourself: what data do we naturally collect or generate that other people may find useful. Large businesses like Yelp, TripAdvisor, and Wikipedia all gained most of their traffic by producing automated long-tail content. Sometimes the data is hidden behind a login screen and all you need to do is expose it to search engines, or aggregate it in a useful manner.

How to get links?

Don’t buy links, you’ll be penalized by search engines for it. Instead, you can do:

Content Marketing

Companies like Moz and Unbounce have well-known company blogs that are their biggest source of customer acquisition.
Unbounce started a blog and an email list from day one. They used social media to drive readers to your blog. They pinged twitter influencers to ask for feedback, gave away free infographics, and e-books. These actions don’t scale but they push them to a point where their content will spread on its own.
OkCupid is a free online dating site. They intentionally wrote controversial posts like “How your race affects the messages you get” to generate traffic and conversation.

Tactics

Email Marketing

Email marketing is a personal channel. Messages from your company sit next to emails from friends and family. That’s why email marketing works best when personalized. It can be used to build familiarity with prospects, acquire customers, and retain customers you already have.

Email marketing to Find customers

Email marketing to Engage customers

If a customer never gets the value of your product, how can you expect them to pay for it or recommend it to others?

Email marketing to Retain customers

Email marketing can be the most effective channel to bring people back to your site. Twitter sends you an email with a weekly digest of popular tweets and your new notifications.
More business-oriented products usually focus on reminders, reports, and information about how you’re getting value from the product. Mint sends a weekly financial summary to show your expenses and income over the previous week.
You can also use it to surprise and delight your customers. Planscope sends a weekly email to customers telling them how much they made that week. Photo apps will send you pictures you took a year ago.

Email marketing to Drive revenue

You can send a series of emails aimed at upselling customers.
WP Engine sends prospects an email course about Wordpress, and near the end of the email, they make a pitch to signup for its premium Wordpress hosting service.
If one of your customers abandoned a shopping cart, send her a targeted email a day or two later with a special offer for whatever item is left in the cart.
You can use email to explain a premium feature a customer is missing out on and how it can help them in a big way.

Email marketing to get referrals

Groupon generates referrals by incentivizing people to tell their friends about discounts.

Tactics

Viral Marketing

Viral marketing is getting your existing customers to refer others to your product. It was the driving force behind the explosive growth of Facebook, Twitter, WhatsApp, Dropbox, Instagram, Snapchat, and Pinterest.
It’s so powerful that even if you can’t achieve exponential growth with it, you can still get meaningful growth. If your customer refers a new customer within the first week, you’ll go from ten customers to twenty and double every week without any additional marketing.
The oldest form of virality occurs when your product is so remarkable that people naturally tell others about it — pure word of mouth.
Inherent virality occurs when you can get value from a product only by inviting other customers, like Skype, Snapchat, and WhatsApp.
Others grow by encouraging collaboration like Google Docs.
Some embed virality like adding “Get a free email account with Hotmail” or “Sent from iPhone” to default signatures. Mailchimp and other email marketing products add branding to free customers’ emails.
Some incentivize customers to move through a viral loop, like Dropbox giving you more space if you invite friends to sign up. Airbnb, Uber, and PayPal give you account credits for referring friends.
Some add embedded buttons and widgets to grow virally, like Reddit and YouTube.
Some broadcast users activities on their social networks, like Spotify posting on Facebook when you play a song, or Pinterest when you pin content.
The viral coefficient K is the number of additional customers you can get for each customer you bring in. It depends on i, the number of invites sent per user, and conversion percentage (who will actually sign up after receiving an invite)
K = i * conversion percentage
Any viral coefficient above 1 will result in exponential growth. Any viral coefficient over 0.5 helps your efforts to grow considerably.
You can increase the number of invites per user i by including features that encourage sharing, such as posting to social networks. You can increase the conversion percentage by testing different signup flows. Try cutting out pages or signup fields.
Viral cycle time is how long it takes a user to go through your viral loop. Shortening your cycle time drastically increases the rate at which you go viral. You can do it by creating urgency or incentivizing customers to move through the loops.

Tactics

Engineering as Marketing

You can build tools like calculators, widgets, and educational microsites to get your company in front of potential customers.
HubSpot has Marketing Grade, a free marketing review tool. It’s free, gives you valuable information, and provides HubSpot with the information they use to qualify you as a potential prospect.
Moz has two free SEO tools, Followerwong and Open Site Explorer. They’ve driven tens of thousands of leads for Moz.
WP Engine has a speed testing tool that asks only for an email address in exchange for a detailed report on your site’s speed.

Business Development

With business development, you’re partnering to reach customers in a way that benefits both parties.
Google got most of its initial traction from a partnership with Netscape to be the default search engine and an agreement with Yahoo to power its online searches.
Business development can take the form of:
You should have already defined your traction goal and milestones, and you shouldn’t accept any partnership that doesn’t align with it. Many startups waste resources because it’s tempting to make deals with bigger companies.

Sales

Sales is the process of generating leads, qualifying them, and converting them into paying customers. It’s particularly useful for expensive and enterprise products.

Structuring the sales conversation

Situation questions. Ask one or two questions per conversation. The more you ask situation questions, the less likely they’re going to close.
Problem questions. Use sparingly.
Implication questions. Meant to make a prospect aware of the large implications that stem from the problem.
Need-payoff questions. Focus attention on your solution and get buyers to think about the benefits of solving the problem.

Cold calls

Be judicious about the people you contact. You want someone who is one-two levels up in the organization. They have enough perspective on the problem and some authority for decision making. Avoid starting at the top unless you’re calling a very small business.
Try to get answers about:

Tactics

It’s better to gain traction through a marketing channel first, then use sales as a conversion tool to close leads. The next stage is lead qualification: determine how ready a prospect is to buy. Once you’ve qualified the leads, you should lay out exactly what are you going to do for the customer. Set up a timetable for it and get them to commit with a yes or no whether they’re going to buy. Closing leads can be done by a sales team who does a webinar or product demo and has an ongoing email sequence that ends with a purchase request. In other cases, you may need a field sales team that actually visits prospective customers for some part of the process.
A checklist that can help you with sales:
submitted by alollou to Entrepreneur [link] [comments]

I’m feeling entrepreneurial. Let’s disrupt LCD’s.

Below, I’m inviting conversations and exchanging ideas about a new post-COVID approach to eink product development, sales and marketing that would have more success than current players had in the past.. for our holy grail of volume sales towards price reduction. Overview of my premise is:
If you have thoughts please share here, or if you think it’s sound and like to be more involved in advancing this DM me and we can round each other up for a virtual chitchat!
-----------------------------------------------------------

A BRAZEN MANIFESTO FOR THE E-INKREDIBLES
The following is for the big dreamers only: don’t read on if you think audacity is pointless in the current state of the world. Want healthier futures through affordable e-ink everywhere? It’s not an idealistic utopian fantasy… it’s pragmatic and protopian to bring this bold change about. With all this time on our hands holed in at home, I can’t help feeling, let’s roll up our sleeves and build it together!!
If you’re among the league of 1,000 extraordinaries on this subreddit, you know LCD light is addictive — keeping humanity more passively glued to the net and shows and games and apps and software than it needs to like undead moths to a flame (got any lampssssss?). But I’ve been gauging the sentiment on here and gathered that there’s a sort of apathy and pacifism that’s set in among redditors and techies in general about the commercial feasibility of e-ink screens as a mass-market alternative to LCD ones. Add to that the decision by major Chinese PC makers and big name smartphone vendors to scrap their e-ink plans due to high costs and small market, plus the collusion by U.S. titans in the integrated digital industry (media+computing like Apple/AppleTV, Microsoft/MSNBC, etc) to ensure their investment in LCD dominance persists (through funding countless clinical papers demonstrating their medical safety in contradiction to all the anecdotal cases of power-users who developed vision/cerebral problems) — it’s no wonder all this is continuously shooting down the mojo of anyone who gets a spark of inspiration to tackle this. If I’m writing this to/for anyone, it’s for those few of you who have been toying with the idea of releasing another e-ink product. PLEASE don’t think small; e-ink is not a get-rich-quick or even worthwhile side-hustle:
Let’s park readers/tablets/smartphones on the backburner for a moment and zoom in on computer display monitors for the sake of example**.** Heck, [Onyx aside because their Boox was intended as a tablet really] the guy behind the Dasung indiegogo pressed through with it, and it turned out fairly well. Now you have Waveshare jumping on the bandwagon, but they, like Dasung, are at the end of the day commodity-boxmoving hobbyist-supply assemblers who are growing organically = very slowly. They are giving US few trailblazers here an option, but what is needed is something VISIONARY and EPIC for David to beat Goliath and give us, our kids, and generations of ignorant screenaholics out there an accessible, affordable, sustainable casemaker for accelerated e-ink R&D innovation. Something like the Freewriter but for general desktop/laptop computing, already itself a shrinking market as it is even with LCD’s.
So alas, it will never make financial RoI-sense for someone to take the electronics-peddler approach to introduce yet another eink computer monitor. The silver lining? All it takes is 1 capable TEAM to make a startup-style bet by CREATING THE MARKET (which CURRENTLY is "too small”): dropping a product cool enough to trend so that the masses start educating each other about it. This is textbook BLUE OCEAN STRATEGY. And it can be done using other people’s money to reduce personal risk, if a V.C. is wowed enough with a compelling story to pump enough marketing-budget-oxygen into this to make it go just barely viral enough to tip. The big VC-for-the-exit-multiples approach is needed… VC’s hate risk but they accept it betting on 10 horses for 1 to morph into a unicorn, knowing 9 donkeys will crash and burn miserably.
I can’t say that this would be a $1B company today, in a time when entire economies are at the verge of collapsing due to COVID-19. But I’m in 100% conviction this can generate $10M in 5 years, $100M in ten, because the market IS there, its personas just haven’t been reached and talked to in the right way:
  1. PROGRESSIVE CORPORATES segment. There are at least 100,000 FTE’s in edge-pushing white-collar companies & big NGOs shifting to remote homeworking in the next years needing a procurement of new I.T. gear whose bosses can be taught that LCD screens lead to fatigue and that giving employees a fancy-ass machine [that can display HD video ends up used for personal YouTubing] reduces productivity and increases sick-leave. Unless you’re a media house or other creative studio, LCD is of no advantage over Eink whatsoever for your bank tellers, government data entry clerks, etc who just need email, CRM/ERP, word-processing/spreadsheets, and the occasional Googling for something. Productivity will jump for such companies because employees will regain sapped energy. Yes an Eink setup is too pricey for penny-pinching CFO's today when consumerist economics itself is at the brink, but pre-sell the concept on basis of a TCO comparison (Total Cost of Ownership analysis that factors HR costs vs the status-quo) and the bulk contract will create the guaranteed volume for factory lines to produce in mass, bringing the price down. Even without big companies coming in early, the long tail of startups and small businesses run by employers who want the best for their talent will carry the day.
  2. MEDICAL PATIENTS segment. Sure, optometrists/opthalmologists/neurologists today would not prescribe switching to an eink computing setup for anyone. But produce the compelling collateral for it as a medical device for those with a named medical condition and get it certified as such by a testing body, and develop relationships with a few leading doctors in relevant specialties then INCENTIVIZE them (pharma drug companies do it indirectly despite all the stated ethics schpeel by doctors denying it, so why can’t we?)… and just watch every single person who gets glasses or eye pressure drops to also be referred to us. Don’t underestimate shrewd doctors’ abilities to make the case for insurers to underwrite such a claim in their reports, which is where the real money comes in. Even if this assumption fails to get traction early within the white-coat healthcare system, there are enough fringe integrative/naturopathic practitioners who are already anti-EM-radiation and would jump on this for their patients
  3. SYNTAX CREATORS segment. Here we’re talking about the nightowl written-content generators that first come to mind usually as possible adopters of eink screens: back-end coders / programmers, bloggers/bookwriters/copy-editors, conscious solopreneurs/inventors, and academics/teachers/students. But I put these last because I consider these our secondary market... since such focused creatives with a culture of knowledge exchange — learning and sharing at the same time — are not only few and far between, but because I see them as more useful to furthering our aim when seen as as a CHANNEL as much as they are a market. They need to be supported, invested in, since they are a golden RTM (route-to-market) as affiliates, endorsers, ambassadors, testimonial/review providers, and beta-testers/feedback-givers.
I don’t know yet exactly what such a product would look like.. a next-gen screen alone, or one built in with its own proprietary built-from-the-ground-up optimized OS for eink with its own platform ecosystem/eink-apps, or a Holy Trinity of computetablet/smartphone like the PureOS Libre is doing in the Linux world. Even if we have to hedge and bail early on the idea (because I don’t see this as changing the world Steve Jobs style), we would have made enough noise, bent a big enough dent, carved enough of a slice of our own, to make a blip on the radar and get acquired by a major maker that would perpetuate the support and maintenance and scale it further with its distribution force.
What next???? I for one am going to put my time where my mouth is and advance this along to the extent the community wants it to happen = from my experience, impact doesn’t happen in isolation. That’s why I’m not doing this as a ’stealth’ startup…. in case you were wondering why would I disclose all these competitive business planning tactics that can be taken by anyone publicly here without fear of an idea being stolen. In this high-stakes I.P. long game, in the moonshot that it succeeds, there will be enough room for literally everyone on here to benefit in so many unimaginable ways, plenty of opportunity to go around. If it fails, at least we will have had the experience and camaraderie and friendships gained along the journey. No single maverick wheeler-and-dealer who tries to mastermind this alone will ultimately crack this complex problem. It needs convening diverse brains who are passionate about e-ink (namely, YOU here my eink fellows) and orchestrating global concerted action along one disciplined startup-methodology or another.
If you’ve read this far, your commentary, discussion is REALLY valued. So are your upvotes of this post if you think it’s an idea worthy of deliberation and consideration by others, if not your well-wishes. But what I’m really after is would-be co-founders, board directors/advisors, and volunteers … real proponents of it. There’s no free rides, but the more people the movement for this musters the less time it would take from each of us to contribute to casually until we get angel funding to eventually replace part-time or full-time dayjobs. I’m an honest, fair, and just person and I’m not a stickler about leadership, I would even cede my being central to this idea if someone more fit than me to be its CEO steps forward, but it’s too early for titles/roles. I just now want to bring the right heads together, hop on a zoom call, and let the magic happen… stewarding it and adding value. In my case things like Silicon Valley VC contacts and worldwide Incubator relationships + with would-be funders, startup coaching/mentorship, a decade of Tier 1 enterprise software+hardware selling experience in 60+ countries, and marketing/storytelling gusto. Someone else might have the hat/archetype of tinkerer and come up with the industrial design, or the mock-ups, or the prototype, the schematic, handle social media/web/landing-page etc etc etc. So if you’re REALLY in, I want to get your 100-word bio in a direct message, what you could see yourself doing, and why you’re keen on it ... and I'll reply back with more about me and how we can hop online to take it forward . There are countless lean virtual tools for us to stay on track together, from the Aragon DAO to escrow services and freelancing platforms to term-sheet generators and project-management/task managers.
World ending or not, let’s build the e-ink future we want.
P.s. For the record no, I am not Elon.
submitted by neon_musk to eink [link] [comments]

Liste des sites web, services et ressources temporairement gratuits pendant la pandémie de COVID-19

Salut,
J'ai lancé un poteau avant-hier pour essayer de regrouper les sites web et les services en ligne qui deviennent temporairement gratuits pendant la pandémie de COVID-19. Le poteau que vous lisez est le résultat de cette liste collaborative. Vous y trouverez tout ce que j'ai trouvé sur le web et toutes les suggestions reçues pour vous aider à passer cette période de confinement. Un grand merci aux airFrançais qui ont participé à cette liste !
N'hésitez pas à ajouter vos liens en commentaire en suivant ces consignes :
J'ai passé la semaine à télétravailler, donc je vais essayer de passer du bon temps "sans écran" avec mes enfants ce week-end. Du coup, je ne vais pas avoir beaucoup de temps pour mettre le poteau à jour au fur et mesure, donc jetez un œil aux commentaires si vous cherchez quelque chose en particulier.
Avertissement ! Certains sites peuvent vous demander un numéro de C.B. Soyez prudents et n'oubliez pas d'annuler un abonnement "gratuit" avant son renouvellement automatique (payant) !
Bon courage et stay safe !
Culture / Cinéma
Lecture / Presse
T.V
Jeux vidéos
Éducation / Vie professionnelle
Occuper les enfants
Création
Sport / Bien-être / Santé
NSFW
submitted by alb404 to france [link] [comments]

How To Leverage Long Blog Posts To Build Your Brand

You guys were not joking with the amount of shit posts that are ending up on this sub lately.
So, in order to change that, I thought I would throw out something that I have done in the past and am still seeing success with today.
Leveraging your blog posts/articles to build a BRAND.
I did it, you did it, almost everyone does it. They get started, they crank out some content, and they expect money to come in. You can make a great living doing this, but you will find it almost impossible to hit the "next level" unless you focus on building a brand. You see the rare comment here of people hitting 20, 30, 50k+ per month....I would bet almost anything their site is a brand that people actually CARE about.
In order to actually get there, you have to create value, have a strategy and create trust with your audience. But how the hell do you create value and trust with an audience that does not yet exist?
One of those ways is utilizing a platform that people already trust: Amazon.
The basic idea before we get into the actual guide is twofold.
1: You are going to take your longest article or articles, and turn them into an ebook. You will create a coveinterior and publish this on Amazon via the KDP platform. Chances are, no one will actually want to buy your 99 cent ebook, so you are going to make it FREE (with a work around) and use this as a lead gen for your website/email list.
2: You are then going to take your longest article/articles, and turn these into an AUDIO book, which again acts as a springboard from Amazon to your content to build trust, educate and let them know about your website.
Step 1 brings you no money up front, but if you do this right can net you a LOT of affiliate income and build your list at the same time. Step 2 actually surprised me when doing my taxes. I currently have a single audio book live and it brought me in a few thousand dollars in royalties the past year and I havn't looked at it or touched it since.
Here is a bit of proof that this works and has led to hundreds of thousands of downloads:
So, let's first go over the free book, and then the more exiting method the audio book.
Creating A Free Book On Amazon With Your Blog Posts
I am not going to go into detail on how exactly to create a book (this is fairly straight forward), but you will need two things.
1: Get a KDP Account (free): https://kdp.amazon.com/
2: Get a Smashwords account (free): https://www.smashwords.com/
Create your book, format it, and get it uploaded to KDP. This is so straight forward (Google it)
In order to get your book perma free on Kindle, you need to get your book free on other major retailers that Amazon actually has some respect for. The one that I used was Barnes & Noble and this took about a week. Here is how to do it!
Smashwords
Smashwords is another retailer of ebooks. What makes this service so powerful is that its free, and they also distribute to major retailers such as Barnes & Noble, OverDrive, iBooks, and Kobo.
Upload your Book and set a price of free
It will almost immediately go online at Smashwords as a free book. On your dashboard, you will see that it has been submitted for premium status. This is where the magic happens. A real person will take a look over your work, and if it has followed all of proper formatting, then it will soon show up in the big retailers mentioned above.
It is VERY important that you follow their style guide. It can take a few days at a time for Smashwords to review your book. If it is not up to par, they will deny you, give you a list of things you need to fix, and then you can resubmit it. One of the things that I did wrong was do my table of contents a different way than they wanted.
Another reason I was denied was that my book had links back to Amazon, so remove those as well if you want perma free status.
Premium Status Achieved
Once your book has been looked over and has achieved premium status on Smashwords, it is just a waiting game from here.
Eventually, your book will show up on Barnes & Noble. This is one of the only online retailers that Amazon seems to care about. I tried to ask Amazon to price match me as soon as it was free on Smashwords, but it seems they have no respect for this service and I had to wait.
Emailing Amazon
Now, you could wait and wait and eventually Amazon should pick up on the fact that your book is free somewhere else. If you are not in the business of waiting for months on end, it is time to do something about it!
What I did was take the URL from Barnes & Noble, and email Amazon from inside my KDP dashboard. At the very bottom of your dashboard, in super small text, you should see Contact Us.
Click on Contact Us –> Pricing & Royalties –> Price Matching, and send them an email asking them to help you out. I told them I had a reader on my blog disappointed that he could get my book for free on my website as well as Barnes & Noble but had to pay for it on Amazon. A few hours later I got an email back stating that while they can decide to price match or not, they had forwarded it to the correct department and a few hours after THAT it was priced to free!
Do keep in mind that this is going to be geo dependent. If you want your eBook free on All Amazon TLDs you need to give them links from all GEO URLs from the major retailers
Note: There are a million and a half Facebook groups for free books. Go post in a few of them to get the ball rolling. Once you have those initial downloads, everything should take off and remain a stable stream of downloads and traffic back to your site if you put links in your book. ALSO, make sure to put some sort of ask at the end of your book for a review, a subscribe to the email list, or give the reader something if they visit your site.
Now, let's get into how even more money is made, by taking that same book/books and turning them into audio books spreading your brand around the internet.
Making Money Selling Audiobooks (ACX) Through Amazon
Note: I am going to be copy and pasting images from my own site because there is no way I am downloading a rehosting these. Feel free to complain about self promotion in the comments XD.
In order to be a successful internet marketer, you always have to be testing new ideas and markets. Time and time again I see people who want to make their first dollars online actually succeed in doing so but after many months or many years, it all dries up.
Why?
Because these people were not willing to adapt and keep learning. This is the number 1 reason that people fail. They do not want to test the market but keep doing the same thing over and over again, getting stuck in a vicious cycle.
During some downtime a while back, I stumbled across a video of a guy doing thousands of dollars through audiobooks. What really perked my interest is that these books are being sold through Amazon, or more importantly, Amazon’s audio book platform audible.com.
This is one of the biggest audiobook portals in the entire world and I myself have purchased a few during some long road trips.
When I first started selling t-shirts online, the driving factor and where most of my success came from is that they are being sold on Amazon where the customers already are. I did not have to drive traffic at all, only give an existing audience what they wanted. This opportunity looks EXACTLY the same and the competition is so low, its crazy! Chances are, your blog posts will fit right in.
Why Audible.com (Amazon’s Audiobook Platform)?
The very first thing I did was take a quick look at how much traffic the platform was getting. I was seeing people put up some pretty impressive numbers (into the 10 figures a month range) so before I dove in, I wanted to make sure the market was actually there.
What I did was take the domain (audible.com) and run it through similar web. This website is incredibly helpful in estimating the amount of traffic that a platform receives each and every month. It is WILDLY inaccurate, but gives a brief overview.
https://neillassen.com/wp-content/uploads/2018/12/audible.png
As you can see at the time of writing this (I wrote this ages ago), there is almost 22 million visitors per month with an average duration of close to 5 minutes.
This is exactly what I want to see!
Lots of traffic, and relatively little competition because there are not that many books out there.
I was down to give this method a try and to my surprise over a year later, it actually worked.
Getting Your First Audiobook Published on ACX
Before you attempt to put up an audio book at all, you need to make sure you RESEARCH the niche. Just as with everything else when it comes to internet marketing, you need to make sure that there is customer demand, but that you can break into the market in the first place.
The way we do this is pretty simple.
Audiobook (ACX) Niche Research
First, you want to look at Amazon.com for books (NOT audiobooks). For the sake of this example, lets use the first niche that came to my head “merch by amazon”.
Head on over to Amazon.com and just type in the niche you are interested in. If you are pulling back results that are not books, just follow it up with “book”.
https://neillassen.com/wp-content/uploads/2018/12/amazon-page.png
At the very top of the image, you can see that there are over “10,000” results for this niche. This is a good sign, that means there is customer demand there! Customers want to read and learn more about this niche.
I also happen to hold the first and third position for this keyword (those are my books) so it makes this experiment a little easier to start!
Even if there are a lot of results, you want to make sure to click on the first page of products, and look at the BSR or best sellers rank of an item. The lower the rank, the better it is selling.
You can see this in the product details section of the product page:
https://neillassen.com/wp-content/uploads/2018/12/product-details.png
The best sellers rank is dependent on the category you are selling in. In this particular instance, this book gets about this many downloads per day:
https://neillassen.com/wp-content/uploads/2018/12/merch-by-amazon-book.png
NOTE: Old screenshot but this book still averages almost the exact same downloads per day even over a year later.
Now that we have determined that there is customer demand here, we need to check the competition on Audible.com
In the upper right hand corner you will see the search box. This is where you want to put the same search term that you checked over on Amazon.com.
Click on search and see what comes up!
In this particular case there are ZERO results (note: there are now more than a few results). That means that there is definitely customer demand over at Amazon.com and there are literally zero books on this subject on the audible platform that Amazon owns (and gets 20+ million visitors each month). There is clearly an opportunity here.
After you get good at searching, you will realize that almost every niche under the sun has very very little competition.
What you want to look for is where there are lots of results with a good BSR (under 100k on Amazon.com) and you want to see that there is less than 100 results on Audible.
The opportunities here are almost endless. Remember, it is all about niching down!
Vegetable Gardening:
https://neillassen.com/wp-content/uploads/2018/12/veggy-gardening.png
Sleeping better:
https://neillassen.com/wp-content/uploads/2018/12/sleep-better.png
Make Money Online:
https://neillassen.com/wp-content/uploads/2018/12/make-money-online.png
If one of the most competitive niches on the internet (making money online) has such small search results, then you KNOW this is an untapped gold mine.
NOTE: Screens are from when I published the book. Numbers are changed, but go check. Still stupid low competition in most niches that your blog posts are in.
Getting Your Audiobook Created
Now that we have a niche, we need an actual book! Any one of you reading this has the ability to write their own books. It does not matter if you are a great writer. However, if you are NOT a writer, no interest in being a writer, and simply want to get a book up to test this method, there is an easy way to do that.
Outsource!
I will be going over how to outsource the actual book creation as well as the audio voice over for that book once it is complete.
Your book can be as long as you like or as short as you like. However, how long it ends up being is going to determine what kind of royalty you get once the entire process is complete. Because of this, I would recommend about 20-25k words per book. This should put your final audiobook at just over 3 hours in length and this is where you make the best money. To hit this, you may want to take a few of your articles and combine them.
We have a niche, we have a target length for the book, now we just need to find someone to actually write the thing!
Go hire someone or do it yourself. This is pretty self explanatory.
I find that having a general outline for your book is the easiest way to get a good quality product. You can do this by looking at the chapter headings of some of the best sellers. Compile a list of all the headings, and then formulate your own online so that your book will be the most comprehensive book on the market for that niche.
Upload Your eBook to Kindle (if you didn't previously)
Before you can actually create your ACX book, you will need to upload your book to Kindle. This is a platform for ebooks that sell on Amazon and ANOTHER avenue for you to make money with your book (outside of audible sales).
Head on over to kindle here: https://kdp.amazon.com/.
Sign up for an account and enter in all your information so that you can get paid.
Now that you have an account, you need a few other bits before you can actually upload your book.
First, make sure you familiarize yourself with the cover requirements here: https://kdp.amazon.com/en_US/help/topic/G201113520
You now need to get a cover for your book created. The idea image requirements for kindle for your book cover are 2560 pixels by 1600 pixels.
Your book cover is important!!
I know everyone always says not to judge a book by its cover but we all do it. You do it, I do it, and your potential customers are going to do it too!
Because of this, head over to upwork and post a job for an ebook cover designer. There are a lot of very very talented artists out there and you should get an amazing cover for your book for $20-$30 dollars.
You can see here the cover that I went with that sticks out on the page:
https://neillassen.com/wp-content/uploads/2018/12/blueprint-cover.png
Now that you have your book and your cover, let’s upload to Kindle!
Log in to Kindle and click on the Kindle new title button:
https://neillassen.com/wp-content/uploads/2018/12/create-a-new-title.png
After you are done adding the Kindle eBook, I would highly suggest adding a paperback as well. We will not be focusing on the paperback, but this is just another avenue that you can make money from your book.
Give your book a title (what is on the book cover), an author, and a description.
Make sure your description is long and detailed. I like to tell a little bit about what is in the book as well as outline the chapters and what the customer will be learning when they read the book.
After you have filled those out, it is time to enter in some backend keywords. These are keywords that you want the book to rank for. Think like a customer here. Whatever they might search for, enter these as your back end keywords.
You have 7 boxes of keywords to fill up here. No need for any punctuation. As long as the keywords are relevant, enter them in.
Once you have your keywords selected, choose a category for your book, and then click on continue.
Now all that is really left is to upload your book, the cover, and pick out pricing:
https://neillassen.com/wp-content/uploads/2018/12/manuscript-.png
You do not need to enter an ISBN so go ahead and click save and continue at the bottom of the page.
Set your book at $2.99 or above, and select the 70% royalty share. If you price below $2.99, you will get a much smaller cut. Since we will not be focusing on the actual ebook, every time it sells, we want to maximize our profit. (This is if you are just doing audiobooks and not the free book method mentioned above)
Now all you have to do is scroll to the bottom and click on publish your book!
https://neillassen.com/wp-content/uploads/2018/12/publish-your-kindle-book.png
It can take a while to publish, but I typically see all my books going live within 24 hours. You need to wait for your book to go live, so in the meanwhile, I would suggest publishing the paperback version as well!
Publishing Your Book to ACX (Audible)
If you have made it this far and are still with me, impressive.
So far you should have a book with a cover, and it is published on Kindle meaning it is for sale on Amazon.com.
This means we can FINALLY start creation of our audiobook!
To begin, head over to ACX.com and sign up for an account. This is the dashboard for audible.com which is where we want to publish our book.
Again, fill out all your information and take the tax interview. Once you have done that, click on “Add Your Title” from the upper right hand corner.
Search by keyword and find your book on Amazon.com. Once you have found it, click on “This is my eBook”.
https://neillassen.com/wp-content/uploads/2018/12/my-ebook.png
Once you select your book, you will see a popup that asks what you want to do with your ebook:
https://neillassen.com/wp-content/uploads/2018/12/produce-ebook.png
Now the fun part starts!
You can either upload audio for the book you already have (which I assume you don’t), of you can find someone to narrate the book for you. This is not going to be free, but you can find some real talent out there that will read your book and allow you to publish audiobooks without ever using your own voice.
Select the first option and click on continue.
Accept the terms and conditions, and click on continue.
The next page is where you want to fill out your book information. Since your book is already on Kindle, most of this is going to be selected for you.
The interesting parts are these:
https://neillassen.com/wp-content/uploads/2018/12/book-deetz.png
This lets you say that you want to receive auditions from narrators but also lets you describe the voice you are looking for. I like to select this based on the topic of the book and what would fit best.
After you upload a test piece of your book for your narrator auditions, click on next.
The next page is the MOST IMPORTANT part of the entire process. You can pick how you pay the person that is narrating your book.
https://neillassen.com/wp-content/uploads/2018/12/pay-narrator.png
By default, the first option is going to be selected (Royalty Share) but you do NOT want to do this! If you have a successful book, that means you will giving half your royalty away for many years to come.
Instead, select pay for production and pay your narrators up front. I have found that the lowest level of $0-$50 per finished hour (PFH) works well and you get some quality people applying to narrate your book.
For a book of 20,000 words, you can expect to pay a little over $100, but you do not have to do any of the work yourself!
You will start getting auditions almost immediately over the next few days and you will be able to see this in your top menu.
https://neillassen.com/wp-content/uploads/2018/12/auditions.png
Make sure to go through all the auditions and listen to each one of them as everyone has their unique style and some attach specific notes about the project to their audition:
https://neillassen.com/wp-content/uploads/2018/12/auditions2.png
Once you have someone selected, all you have to do is then make an offer, and they will do the rest!
The narrator you chose may send you a few questions over messages, so make sure you are watching your email whenever those come in.
Once your narrator has finished the book, you have to approve it. After you approve it, you MUST pay your narrator before the book will go live on audible. This is not very clear for a first time user.
I was expecting the system to use my card on file, but had to follow up and actually send the narrator the money over paypal. After that occurs, they will also approve the book, and it will get final approval from the ACX team!
https://neillassen.com/wp-content/uploads/2018/12/approval.png
Once you receive that email, it is just a waiting game as the book is pushed out to retail!
https://neillassen.com/wp-content/uploads/2018/12/book-to-audible.png
TIP: If you email the ACX team and ask nicely, they will give you 25 codes for free books so that you can give them out to people for review. This is a good way to bump your book inside of audible and start getting downloads.
Wrapping It Up
When building your business, use every tool at your disposal to drive traffic and build up your audience.
Focus on building a brand and not just a website.
submitted by W1ZZ4RD to juststart [link] [comments]

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